How ekar reduced CAC by 40% in a year using Voucherify and Braze
0
Days
0
Hours
0
Minutes
0
Seconds
Read story
2025-05-21 12:00 am
2025-03-14 12:00 am
2025-05-20 12:00 am
2025-04-22 12:00 am
2025-01-13 12:00 am
2024-10-03 12:00 am
2024-09-23 12:00 am
2024-09-18 12:00 am
arrow pointing left
go to RECIPES
Management
Stop Promotion Fraud with Wyng and AtData

Automatically detect, flag, and prevent fraudulent customers from redeeming discounts, collecting points, and claiming referrals.

How it works?

Wyng captures user data and filters out fake entries, AtData verifies emails in real time, and Voucherify blocks suspicious users from redeeming rewards, stopping promo fraud before it starts. To boost engagement, we launched a campaign offering a unique promo code in exchange for filling out a short survey. While conversion was strong, we quickly spotted suspicious behaviors – multiple redemptions using fake emails and bots exploiting the form.

Gif example of fraud prevention
arrow pointing left
go back
Management

Stop Promotion Fraud with Wyng and AtData

Automatically detect, flag, and prevent fraudulent customers from redeeming discounts, collecting points, and claiming referrals.

Wyng captures user data and filters out fake entries, AtData verifies emails in real time, and Voucherify blocks suspicious users from redeeming rewards, stopping promo fraud before it starts. To boost engagement, we launched a campaign offering a unique promo code in exchange for filling out a short survey. While conversion was strong, we quickly spotted suspicious behaviors – multiple redemptions using fake emails and bots exploiting the form.

arrow pointing left
go to cookbook
Management
Stop Promotion Fraud with Wyng and AtData

Automatically detect, flag, and prevent fraudulent customers from redeeming discounts, collecting points, and claiming referrals.

Promotion fraud is a growing challenge for brands running incentive-based campaigns – think discounts, referrals, giveaways, surveys, or loyalty rewards. While these tactics are powerful for driving engagement and customer acquisition, they also create opportunities for abuse. Fraudsters, ranging from bots and fake accounts to sophisticated resellers, exploit loopholes in poorly secured promotions to redeem rewards multiple times, impersonate legitimate users, or submit fake data at scale.


The consequences? Wasted budget, skewed campaign metrics, eroded trust, and poor customer experience. For example, a single actor using throwaway emails and VPNs can burn through thousands of codes meant for real users. Worse, if exploited campaigns become publicly known (e.g., via deal forums), it can invite waves of abuse overnight.

This is why promotion fraud prevention isn’t just a technical concern, it’s a strategic necessity. Brands must protect both their margins and the integrity of their customer data, especially as personalized, reward-driven marketing becomes the norm.

In this recipe, we’ll show you how Wyng, AtData, and Voucherify work together to deliver a secure, no-code fraud prevention setup – perfect for modern CX teams looking to scale promotions and loyalty programs without risk.

How fraud prevention works?

Wyng, AtData, and Voucherify work together to filter out bad actors before they can ever redeem a reward:

  • Wyng manages the gamified surveys and quizzes, allowing you to collect customer data in a branded way. It also collects and filters form submissions, flagging obvious fakes and blocking bot patterns.
  • AtData verifies email addresses in real-time, checking for disposable, invalid, or suspicious domains.
  • Voucherify generates and distributes unique, single-use promo codes, and applies validation rules to prevent suspicious users from redeeming them.

This prevents fraud at every stage, from form submission to code redemption, before any reward is issued.

Below is a simplified architecture diagram showing how the tools integrate:

Prevent promotion fraud workflow example


Thanks to webhooks and real-time API integrations, this setup requires no custom code, while allowing full flexibility over business logic. You can configure fraud thresholds, validation rules, and response workflows without involving engineering.

Orchestration & Setup

Who’s needed?

  • CX/Marketing to design the campaign and configure Wyng.
  • Ops or CRM owner to set up AtData verification and Voucherify promotion logic.
  • Optional: Dev support to plug in webhooks or data flows (minimal).

Time to deploy:

2-4 hours for a working MVP. Once the first campaign is live, scaling is instant, just duplicate the form, attach it to a new promo code pool, and you're ready.

Program rules

Best practices

Learn from Leaders

Find Next Inspiration

Are you wasting time
and money on generic promotions?
It’s time for a change