This is a highly personalized promotion based on customer behaviour in your store. It has a higher conversion rate than a general promotion because it targets a specific customer who already has a shopping intent, taking into account their preferences and goals.
- You can trigger your promotion by any other type of event in your store. It can be abandoning the cart, adding a specific product to their cart or wishlist, browsing a certain product category without adding anything to the basket for a defined amount of time or any other behavior you would like to target.
- This promotion can work as a discount coupon or cart promotion, however in the case of a cart promotion you have to either require the customer to be logged in or offer it only within the same session.
- You should add a limit to such promotion, for example once per customer, to avoid abuse and customers mimicking the trigger behavior to get the discount.
- Make such promotion time-limited, for example to 24h, to urge the customer to place their order.