Create a promotion that triggers dynamic discounts based on customer actions in real time. In this recipe, if a customer adds pants to their cart, you can display a pop-up with a 5% discount code for that product category.
This setup helps you run highly personalized promotions that respond to actual shopping intent instead of showing the same offer to everyone. Because the discount is tied to a specific behavior, it can drive higher conversion than a general promotion.
The promotion is triggered by a defined store event, such as adding a product to cart. Voucherify’s example uses adding pants to the basket as the trigger, but the same logic can be applied to other actions, including cart abandonment, adding items to a wishlist, or browsing a category for a set amount of time without purchasing.
Keep this type of promotion time-limited, for example valid for 24 hours, to encourage faster conversion. Add redemption limits, such as once per customer, to reduce abuse. If you run it as a cart promotion, require the customer to be logged in or keep the offer limited to the same browsing session so it can be applied reliably.
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