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Behavior-based Promotion
Behavior-based Promotion

Offer dynamic discounts based on customers' actions in real-time.

Example

If a customer adds ‘pants’ to cart, display a pop-up with -5% discount code for this product category.

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Upselling
Behavior-based Promotion

Behavior-based Promotion

Offer dynamic discounts based on customers' actions in real-time.

Example

If a customer adds ‘pants’ to cart, display a pop-up with -5% discount code for this product category.

Main Benefits

This is a highly personalized promotion based on customer behaviour in your store. It has a higher conversion rate than a general promotion because it targets a specific customer who already has a shopping intent, taking into account their preferences and goals. 


Program rules

Best Practices

  • You can trigger your promotion by any other type of event in your store. It can be abandoning the cart, adding a specific product to their cart or wishlist, browsing a certain product category without adding anything to the basket for a defined amount of time or any other behavior you would like to target. 
  • This promotion can work as a discount coupon or cart promotion, however in the case of a cart promotion you have to either require the customer to be logged in or offer it only within the same session. 
  • You should add a limit to such promotion, for example once per customer, to avoid abuse and customers mimicking the trigger behavior to get the discount.
  • Make such promotion time-limited, for example to 24h, to urge the customer to place their order. 

Learn from Leaders

Are you wasting time and money on digital promotions?

It’s time for a change.