How Michelin runs the Better Motion loyalty program with Voucherify?
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2022-10-19 5:00 pm
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Acquisition
Product Launch Coupon Campaign
Product Launch Coupon Campaign

Offer a special promotion on your newly launched product to increase market penetration.

Example

Send a campaign of unique discount codes for your newly launched product during pre-sales, only to your VIP loyalty customer segment, to motivate your most loyal customers to try your product and become its advocates. To get some word-of-mouth going, you can also ask for reviews in exchange for an extra 5% off or extra loyalty points.

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Acquisition
Product Launch Coupon Campaign

Product Launch Coupon Campaign

Offer a special promotion on your newly launched product to increase market penetration.

Example

Send a campaign of unique discount codes for your newly launched product during pre-sales, only to your VIP loyalty customer segment, to motivate your most loyal customers to try your product and become its advocates. To get some word-of-mouth going, you can also ask for reviews in exchange for an extra 5% off or extra loyalty points.

Main Benefits

Put a spotlight on a new product or service by offering a unique coupon code only for a specific item in a limited timeframe. You can also drive demand and peak interest by running a pre-launch coupon campaign. You can add a bit of personalization by targeting only specific customer groups to collect a dedicated user base before the product launch.


Program rules

Best Practices

  • Launch and pre-launch coupon campaigns work best when mixed with a bit of exclusivity. Limit the total number of redemptions to make your offer limited and therefore urging. 
  • Ensure that the coupon code is valid only for selected products. 
  • Limit the usage to once per customer and set the discount to be non-transferable, especially if you are targeting specific users only.
  • If you want this sale to be available to anyone, you can set the discount up as a standalone code. 
  • This promotion is a good way for manufacturers to decrease the DTC price of newly launched products and gain wider market share without reducing the RRPs. 
  • You can also set this up as an offer from the manufacturer (you) to the retailers (dealers) to stimulate demand and fill out their stock faster. 

Learn from Leaders

Are you wasting time and money on digital promotions?

It’s time for a change.