Product launch coupons

Create a coupon campaign that promotes a newly launched product with a limited-time discount. In this recipe, you send unique discount codes for the new product to a selected customer segment, such as VIP loyalty members, during pre-sales or shortly after launch to drive trial and early adoption.

Why use it?

This setup helps increase market penetration for a new product without discounting your whole catalog. It also works well for building early demand, rewarding loyal customers with exclusive access, and turning first buyers into advocates who can help spread word of mouth.

How it works?

You create a coupon campaign tied only to the newly launched product and make it valid for a limited time. Voucherify suggests distributing unique codes to a specific group, such as VIP customers, during a pre-launch or launch window, and optionally adding an extra incentive, like another 5% off or bonus loyalty points, in exchange for a review.

Best practices

Make the campaign feel exclusive by limiting total redemptions and restricting usage to once per customer. Keep the coupon valid only for selected products, make it non-transferable if you are targeting specific users, and switch to a standalone code if you want the offer to be public. The page also notes that this setup can help manufacturers reduce the direct-to-consumer price of a new product without changing the regular retail price, or support retailer demand generation for newly launched stock.