By urging customers to make the referral on the spot you can achieve higher conversion rates than if you were offering the same campaign later on. As your customers have just bought from you, the experience is fresh in their minds and they may be more willing to refer a friend.
- As you need to assign the reward on the spot, your successful referral should be set to referring a friend (not to the friend completing a purchase).
- Make the campaign time-restricted, otherwise you risk fraud and abuse.
- Inform customers about the campaign via push notifications or SMS messages and the the cash register for in-store shoppers.