We use cookies to help us improve, promote, and protect our services. By continuing to use the site, you agree to our cookie policy

Accept
arrow pointing left
go to cookbook
Acquisition
Auto-applied Free Shipping Discount

Auto-applied Free Shipping Discount

Auto-applied promotion for free shipping based on the total order volume.

Example

Offer free shipping available only for specific orders. Customers will get free delivery if their cart value exceeds 50€.

arrow pointing left
go back
Acquisition
Auto-applied Free Shipping Discount

Auto-applied Free Shipping Discount

Auto-applied promotion for free shipping based on the total order volume.

Example

Offer free shipping available only for specific orders. Customers will get free delivery if their cart value exceeds 50€.

Main Benefits

Two things happen when people learn they can get something for free. Firstly, they forego the mental cost-benefit analyses usually associated with making a purchase. Secondly, customers tend to perceive the benefits of a free product as higher than they are. Customers overestimate the positive qualities of a free product, which is true even when the freebie is the shipping.

That is why, if you offer free shipping, you can successfully increase the average basket value and conversion rates.


Best Practises

  • Use free shipping in conjunction with a minimum purchase requirement to increase your average order value.
  • Make sure to include promotional messages with information about free shipping on multiple communication channels, such as email, social media, and pop-ups. 
  • This type of campaign can work both as a cart promotion and bulk codes campaign. 

Learn from Leaders

No items found.

Are you wasting time and money on digital promotions?

It’s time for a change.