The Loyalty Lab: Crafting B2C Loyalty Programs That Drive Customer Retention
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Buy Two, Get Third For Free
Buy Two, Get Third For Free

Offer three identical products for a price of two.

Example

Offer a 3 for 2 promotion on bakery items as a retail chain.

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Upselling
Buy Two, Get Third For Free

Buy Two, Get Third For Free

Offer three identical products for a price of two.

Example

Offer a 3 for 2 promotion on bakery items as a retail chain.

Buy Two, Get Third For Free

Offer three identical products for a price of two.

Main Benefits

This promotion can help you upsell a specific product, whether you want to promote that product or get rid of stock quickly. 


Program rules

Best Practices

  • You can offer 1+1, 2+1, 3+1, 3+3 or any other combination of products you want to bundle together. 
  • This can work as well as a discount voucher promotion. 
  • Adding the “missing” product to complete the bundle automatically for the customers for e-commerce will make it easier for customers to use the offer. 
  • You should protect your budget by setting a cap on the number of times one customer can use this promotion.

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