Geocaching promotion

You can organize a geocaching event in a location close to your store using a geocaching app provider. Hide your incentives in various places around the area. Give hints to the customers on how to find the incentives (specific geo-coordinates). Make some incentives only work for the first X customers, for example only the first 10 customers. “Hide” various incentives, like 5% off, 10% off coupons, $5 gift cards, free samples, free products, etc. Make the incentives last only that day and redeemable only in your brick-and-mortar store at that location to bring customers to your store.

By making the event an entertaining game, you can get many participants and hopefully some buzz around it. As you place incentives that require a purchase to be redeemed, you can generate new sales. It can help you bring in new customers or re-activate the old ones. This is a great opportunity to show customers how fun your company can be. 

Best practices

• Give away smaller and bigger incentives, to make the game motivating (by giving bigger prizes). Limit the big prizes to the X first participants to urge customers to take part in your contest.
• Give the incentives as unique coupon codes or dedicated gift cards, to avoid fraud.
• Set up a minimum order value to redeem the incentive to ensure you meet your sales goals.
• Advertise the game among your current customers, in-venue and also to potential new customers to bring all kinds of audiences.
• Geocaching works best in open areas because of the GPS signal. As your game may bring a lot of attendees, it may also be required to have a bigger space available. Shopping malls can have quite a small area to organize such events at scale, look at nearby forests, parks or streets as well.