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Acquisition
Discount for the First X Customers
Discount for the First X Customers

Launch a gradually decreasing discount for the first X customers.

Example

You can launch a -50% discount for the first 100 customers, a -30% discount for the next 1000 and a -20% discount for the last 10 000 customers on Black Friday.

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Acquisition
Discount for the First X Customers

Discount for the First X Customers

Launch a gradually decreasing discount for the first X customers.

Example

You can launch a -50% discount for the first 100 customers, a -30% discount for the next 1000 and a -20% discount for the last 10 000 customers on Black Friday.

Main Benefits

Launching an exclusive promotion only for the first customers can help you bring traffic to your store and consequently peak sales. It is a clever way to get free marketing as such promotions are usually buzz- and news-worthy. 


Program rules

Best Practices

  • You could only reveal who gets the discount at the checkout, motivating customers to fill their basket and checkout. Then, customers who do not qualify for the discount any more may complete their purchase anyways as they have already made so much effort to fill their baskets.
  • You could offer a small discount for all customers, for example 20% off for the first 100 customers and 5% off for all following, not to have completely disappointed customers if they do not qualify for the main discount. 
  • You can also grant the discount for the next purchase, not this purchase, for example, the first 100 customers get a 20% off coupon for their next purchase, to generate repeat purchases. 
  • You can add more limits to your campaign, for example the first 100 customers who spend at least $200 in your store get a -50% discount. 
  • You can make such a campaign exclusive, for example inviting only your loyalty club members. 
  • Make sure to advertise your promotion beforehand, reach out to influencers, press, post it on social media and other media to create some buzz before it actually happens. This will ensure you bring in a lot of participants, including new customers.

Learn from Leaders

Are you wasting time and money on digital promotions?

It’s time for a change.