Weather-based coupon

Create a coupon campaign that only becomes valid when specific weather conditions are met. In this recipe, a restaurant offers a 20% discount coupon that can be redeemed only if it is raining, helping motivate customers to order or dine despite bad weather.

Why use it?

This setup helps turn bad weather into a sales trigger instead of a sales problem. Voucherify positions it as a creative, buzzworthy campaign that can also offset lower shopping frequency and reduced basket value during rainy, cloudy, cold, or otherwise unpleasant weather conditions.

How it works?

You define a coupon campaign and connect redemption validity to a live weather condition, such as rain. In the example, the offer can be used for restaurant visits or food delivery, with delivery called out as an especially convenient fit for this kind of promotion.

Best practices

Review your historical sales alongside weather data to identify which conditions hurt demand most, then trigger discounts only in those scenarios. Promote the campaign across multiple channels so customers know it is active, and automate the weather check, especially if you operate across multiple regions where manual verification would be impractical.