What is an upsize promotion?
Upsize promotions are a smart way for QSR brands to drive higher AOVs by offering customers a better deal when they purchase more, like upgrading a regular drink to a large or adding a side at no extra cost. But without the right setup, even a simple upsell promotion can turn into a logistical headache. Promo mismatches, manual product mapping, or inconsistent SKU data can lead to broken campaigns, frustrated customers, and missed revenue opportunities.
That’s why having a reliable, automated promotion infrastructure is essential. With Voucherify, you can sync your product catalog, including SKUs, directly into the platform, ensuring every upsell offer is tied to the right items, updated in real-time, and ready to deploy across any channel. Whether you're upsizing fries, drinks, or combo meals, SKU-level upselling targeting ensures accuracy, scalability, and a seamless customer experience.
In this recipe, we’ll walk you through how to set up a data-driven upsize promotion in Voucherify, complete with product catalog sync, so your QSR brand can boost spend and simplify campaign management at the same time.
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Thanks to webhooks and real-time API integration, this setup requires no custom code, while allowing full flexibility over business logic. You can configure fraud thresholds, validation rules, and response workflows without involving engineering.
Orchestration & Setup
Who’s needed?
- CX/Marketing to design the upsell offer (e.g., “Buy a regular meal, get a large drink free”) and define targeting rules.
- Ops or CRM owner to sync the product catalog and SKUs into Voucherify and configure the upsize promotion logic.
- Optional: Dev support to connect data flows or webhooks for advanced tracking or POS integration (minimal effort required).
Time to deploy:
Expect 2–4 hours for a working MVP. Once your first upsizing campaign is live, scaling is a breeze, just clone the campaign, adjust the product rules or rewards, and you’re ready to go with a new offer.