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Main Benefits
By using a single promo code to trigger different discount values, your marketing team saves precious time setting up separate campaigns for each context. Dynamic discounts make it easy to combine various discount levels within a single promo code and motivate customers to perform specific actions to claim better deals, e.g., sign up for a membership program, or add more items to cart.
Program rules
Best Practices
- Create multiple discount tiers based on your chosen criteria. For example, a higher discount for larger purchases, a loyalty bonus tier, or personalized discounts based on browsing history.
- Ensure the dynamic discounts are easy to understand and use for customers. Clearly display the applicable discount and its logic on the product page or shopping cart.
- Thoroughly test your dynamic discount setup before launching the campaign to ensure accurate calculations and desired behavior.
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