Create a promotion that changes discount value based on the customer or shopping context. With this recipe, you can use a single standalone promo code to offer 10% off to guest users and 20% off to loyalty program members.
Dynamic discounts let you manage multiple discount levels within one campaign instead of setting up separate promotions for each scenario. This saves time for marketing teams and helps encourage actions that unlock better deals, such as joining a membership program or adding more items to the cart.
The recipe uses one promo code as the trigger and applies different discount values depending on the customer context. In the example, guest users receive one discount level, while loyalty members receive a higher one.
Create clear discount tiers based on the criteria that matter most to your business, such as cart value, loyalty status, or customer behavior. Make the logic easy for customers to understand, clearly communicate the applicable discount, and test the setup thoroughly before launch to make sure calculations and outcomes work as expected.
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