How Michelin runs their loyalty program with Voucherify?

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2022-10-19 5:00 pm

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Retention

Sorry Coupon Campaign

Comfort your dissatisfied customers with a unique discount code.

Example

You can create a coupon list that your customer care agents can use to assign coupons to those customers who need them, with a personalized sorry message, to help resolve problems. You can also create an automated campaign that will send “sorry” messages with coupons to the customers who fall into the “dissatisfied customer” segment after the customer care agents have dealt with their case and have classified them in your CRM.

See how to do it with Voucherify

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Retention

Sorry Coupon Campaign

Comfort your dissatisfied customers with a unique discount code.

Example

See how to do it with Voucherify

Main Benefits

Sometimes things can go south, but with a compelling coupon campaign, you can quickly fix bad impressions and turn the frown upside down. Sorry coupons are fantastic for improving customer retention and can effectively prevent churn.

Program rules

Best Practices

You can also offer “sorry” gift cards instead of discount vouchers.
Write a personalized message, if possible, to make your customers feel you understood their issue and empathize with them.
Do not use coupons instead of resolving customer problems, this should be an addition post-resolution (unless not possible to resolve).
In the case of returns or cashbacks (for example, flight cancellations) this could be added on top of the return, for example returning 120% of the value to the unsatisfied client.
Make sure to use unique coupon codes assigned to particular customers to minimize the chances of fraud. Also, limit the redemption to once per customer in a specific timeframe (a year or quarter) to reduce customers’ chances of raising fake support tickets.

Learn more about this campaign type