Main Benefits
Sometimes things can go south, but with a compelling coupon campaign, you can quickly fix bad impressions and turn the frown upside down. Sorry coupons are fantastic for improving customer retention and can effectively prevent churn.
Program rules
Best Practices
- You can also offer “sorry” gift cards instead of discount vouchers.
- Write a personalized message, if possible, to make your customers feel you understood their issue and empathize with them.
- Do not use coupons instead of resolving customer problems, this should be an addition post-resolution (unless not possible to resolve).
- In the case of returns or cashbacks (for example, flight cancellations) this could be added on top of the return, for example returning 120% of the value to the unsatisfied client.
- Make sure to use unique coupon codes assigned to particular customers to minimize the chances of fraud. Also, limit the redemption to once per customer in a specific timeframe (a year or quarter) to reduce customers’ chances of raising fake support tickets.