Sometimes things can go south, but with a compelling coupon campaign, you can quickly fix bad impressions and turn the frown upside down. Sorry coupons are fantastic for improving customer retention and can effectively prevent churn.
- You can also offer “sorry” gift cards instead of discount vouchers.
- Write a personalized message, if possible, to make your customers feel you understood their issue and empathize with them.
- Do not use coupons instead of resolving customer problems, this should be an addition post-resolution (unless not possible to resolve).
- In the case of returns or cashbacks (for example, flight cancellations) this could be added on top of the return, for example returning 120% of the value to the unsatisfied client.
- Make sure to use unique coupon codes assigned to particular customers to minimize the chances of fraud. Also, limit the redemption to once per customer in a specific timeframe (a year or quarter) to reduce customers’ chances of raising fake support tickets.