You can encourage customers to take part in the events you organize by offering an incentive to the participants. You can also give away small gifts, for example a gift card for the next purchase, post-event to remind the customers about the experience they had with your brand and leave them feeling appreciated. If you offer relevant, personalized incentives to the event participants (relevant for the event, like a discount on the products displayed on the event) you can foster upselling among customers who were very interested and engaged with your brand (they came to the event!). If you offer incentives to the participants of your partner’s event, you can improve your acquisition. By rewarding those who have actually participated in the event (using a geofence for the event area) you can target your incentives at the participants, and not just invitees.