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Acquisition
Discount for Event Participants
Discount for Event Participants

Run an exclusive discount campaign for event participants only.

Example

As a luxurious fashion brand, taking part in Fashion Week in Paris, send a 50% off discount code to all participants of the Fashion Week for the pieces displayed during the Fashion Week.

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Acquisition
Discount for Event Participants

Discount for Event Participants

Run an exclusive discount campaign for event participants only.

Example

As a luxurious fashion brand, taking part in Fashion Week in Paris, send a 50% off discount code to all participants of the Fashion Week for the pieces displayed during the Fashion Week.

Main Benefits

You can encourage customers to take part in the events you organize by offering an incentive to the participants. You can also give away small gifts, for example a gift card for the next purchase, post-event to remind the customers about the experience they had with your brand and leave them feeling appreciated. If you offer relevant, personalized incentives to the event participants (relevant for the event, like a discount on the products displayed on the event) you can foster upselling among customers who were very interested and engaged with your brand (they came to the event!). If you offer incentives to the participants of your partner’s event, you can improve your acquisition. By rewarding those who have actually participated in the event (using a geofence for the event area) you can target your incentives at the participants, and not just invitees. 

Program rules

Best Practices

  • You can reward customers who are visiting your event but also those who visit your partner’s events. That can be a great way to acquire new customers you did not know before. Just set the geofence around the event area and get the invitees list from your partner and send the incentives to those from the list who showed up. 
  • Send a welcome incentive once a participant enters the geofenced area to make the WOW effect. 
  • Alternatively, send a thank-you note with an incentive once a customer leaves the perimeter.
  • Make sure you send the incentive only once per customer and only during the event duration. 
  • Deliver the incentive on the customer’s mobile phones as they will have them at hand. It can be a push message, email or SMS message. Options are limitless, but make it mobile-first! 
  • If you are a more traditional business or your customers prefer that, you can also print the incentives (coupons) and give them away in person at the venue. However, this requires having staff at the venue dedicated to just that and frankly, your customers may simply lose the paper coupon. 
  • If you want to make the event more gamified, you can also run a giveaway with all participants, automatically registering all participants who have entered the venue. 

Learn from Leaders

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