How Michelin runs their loyalty program with Voucherify?

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2022-10-19 5:00 pm

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Retention

Geofencing Loyalty Campaign

Send messages or notifications if customers enter a specific geofence.

Example

If customers enter a predefined location (geofence around your store), send a push notification with their current loyalty score and information on how many more points they need to be eligible for rewards. Alternatively, send them personalized coupons or remind them about expiring rewards or offers.

See how to do it with Voucherify

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Retention

Geofencing Loyalty Campaign

Send messages or notifications if customers enter a specific geofence.

Example

See how to do it with Voucherify

Main Benefits

Sending messages when customers are close to the store or venue about the promotions they could use there makes it more probable they will actually use the offer. It is a good way to remind the customers they are next to your location. Geofencing is not a built-in feature in Voucherify but it can be done using our integration with Radar.

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Program rules

Best Practices

Geofence-based campaigns work well for brick-and-mortar stores, restaurants, hotels and other venues.
You can send various campaigns using geofencing, from loyalty through promotions and offers to notifications.
You can add some gamification to geofencing by, for example, encouraging customers to visit your location by granting them a discount for future purchases if they enter the store or giving them loyalty points for every store visit.

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Learn more about this campaign type

Learn from Leaders

Using geo-fencing technology, the NikePlus app sends offers and other promotional messages to customers near physical store locations increasing traffic in the brick and mortar locations.