Create a coupon campaign that rewards customers based on how many times they have already purchased from you. In this recipe, you can offer $5 off for a first follow-up purchase, $10 off for the second order, and $40 off the third order above $100.
This setup helps improve retention by giving customers a reason to come back after each purchase instead of treating every order as a one-off. It is also a practical way to keep customers engaged over a longer period with escalating incentives.
The campaign tracks purchase frequency and assigns a different coupon or reward based on the customer’s order count. Instead of sending the same discount to everyone, you can increase or vary the offer depending on whether it is the customer’s next purchase, second repeat order, or another milestone.
Analyze when customers usually churn and launching the offer around the last purchase before that drop-off point to encourage another order. Also, vary the rewards with percentage discounts, fixed-amount discounts, gift vouchers, or free shipping, and limiting each offer to one use per customer and only for selected orders.
.svg){kind=icon}
