Create a promotion inspired by a specific season, holiday, or event. In this recipe, the example is a Christmas campaign that offers free gift wrapping, free shipping, and an extra 20% off gift cards as a last-minute holiday offer.
Seasonal promotions tap into moments that are already top of mind for customers, which can make the campaign feel more timely and relevant. Done well, they can drive more sales, clicks, conversions, and traffic than a standard always-on promotion.
You build the offer around a seasonal moment and combine relevant incentives to match the occasion. In Voucherify’s example, the campaign runs shortly before Christmas and bundles together perks that fit gifting behavior, such as gift packaging, free delivery, and discounted gift cards.
Use any seasonal event as the hook for the campaign, but prepare early so the promotion is fully planned before the busy period starts. Make sure your sales and support teams can handle increased demand, and consider pairing the campaign with a CSR angle or cause-related message to make it more distinctive and meaningful.
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