Create a promotion that encourages customers to buy a product bundle by offering one item in the bundle for free. In this recipe, customers purchase a set of complementary products together, such as shampoo, conditioner, and a hair mask, and receive the hair mask at no extra cost.
This setup helps increase average order value by motivating customers to buy more items than they originally planned. It can also help move excess stock by making a lower-priority product the free item in the bundle, while boosting conversion on the main product with a more compelling offer.
The recipe groups selected products into a bundle and applies a promotion that makes one of them free when all qualifying items are purchased together. In the example on the page, buying shampoo, conditioner, and a hair mask from the same product line unlocks the hair mask for free.
Keep a close eye on margins and ROI, especially if the free item has a high value relative to the full bundle. Make the offer time-limited, avoid repeating it too often on the same products, restrict returns of the free gift to reduce abuse, and limit how many bundles each customer can buy.
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