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Acquisition
Welcome Coupon Campaign

Welcome Coupon Campaign

Special discount for new customers, preferably usable once.

Example

If a customer signs up for your service or creates an account, send a 10% discount code on the next purchase via a personalized email message.

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Acquisition
Welcome Coupon Campaign

Welcome Coupon Campaign

Special discount for new customers, preferably usable once.

Example

If a customer signs up for your service or creates an account, send a 10% discount code on the next purchase via a personalized email message.

Main Benefits

Nothing says “welcome” more than a sweet deal. This gesture will encourage new customers to come back to buy your products or use your services.


Best Practises

  • You can freely customize your coupon codes’ patterns to make them more user-friendly and relevant to your messaging. 
  • To prevent the same customer from using the offer multiple times, assign the code to his/her profile. Also, check the customer’s email address for uniqueness and aliases.
  • Alternatively, you can launch this campaign as a cart promotion. This way, you won’t need to send unique codes to your audience. Instead, you can display a promotion to all new customers and apply it automatically if visitors meet the predefined promotion criteria, i.e., are new to your brand.

Learn from Leaders

Doordash, a food delivery company from San Francisco, runs various welcome campaigns for first-time customers. These campaigns target different product groups and give different discount values. Even the basic campaign with $5 off and free shipping has a different visual each month to test various visuals. It is a fantastic strategy to test which type of campaign works best for specific customer segments or in general. One of their campaigns offers free delivery and $5 off the first purchase for $15 minimum purchases. They send notifications when the promotion is close to the expiry date. Doordash welcome promotions are valid for first-time users only and the minimum order value is $15. The redemption is limited to once per person and only for the promotion holder (person who received the email originally.

Doordash

Are you wasting time and money on digital promotions?

It’s time for a change.