You can target specific products either to sell more of them or to bring in qualified, targeted traffic, in this example customers shopping for presents for Mother’s Day. That way, you discount only the products you need to bring in more sales.
- You can run such promotions on clearance items or last pieces to get rid of unwanted stock.
- You can run thematic promotions around public holidays.
- You can also exclude certain product categories from your promotion instead of targeting specific ones, for example 20% off general discount excluding limited edition products, gift cards and on-sale items.