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Discount on Product Category
Discount on Product Category

Launch a discount for a specific product category only.

Example

Launch a 20% off discount on all women's products a day before Mother’s Day. Exclude product collections aimed at teenagers or kids.

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Upselling
Discount on Product Category

Discount on Product Category

Launch a discount for a specific product category only.

Example

Launch a 20% off discount on all women's products a day before Mother’s Day. Exclude product collections aimed at teenagers or kids.

Main Benefits

You can target specific products either to sell more of them or to bring in qualified, targeted traffic, in this example customers shopping for presents for Mother’s Day. That way, you discount only the products you need to bring in more sales. 


Program rules

Best Practices

  • You can run such promotions on clearance items or last pieces to get rid of unwanted stock. 
  • You can run thematic promotions around public holidays. 
  • You can also exclude certain product categories from your promotion instead of targeting specific ones, for example 20% off general discount excluding limited edition products, gift cards and on-sale items.

Learn from Leaders

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