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Clearance Promotion
Clearance Promotion

Launch a seasonal promotion to sell out the previous season’s stock.

Example

As a fashion retailer, launch a clearance sales promotion at the end of each season where you discount that season’s articles -20% with an auto-applied promotion.

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Upselling
Clearance Promotion

Clearance Promotion

Launch a seasonal promotion to sell out the previous season’s stock.

Example

As a fashion retailer, launch a clearance sales promotion at the end of each season where you discount that season’s articles -20% with an auto-applied promotion.

Main Benefits

By running a clearance sale regularly, you can get rid of stock that would otherwise need to wait on the shelves until the next season or get scrapped if you change the collection completely. You can also increase your sales thanks to the promotion by bringing more price-conscious customers to your store as well. 


Program rules

Best Practices

  • Make the promotions clearly visible by adding special price tags to the discounted articles, creating a special display of the discounted articles and a landing page for on-sale items. 
  • Ensure you have rules in place for promotion stacking, for example excluding on-sale items from any other offers and discounts. 
  • Discount only the articles you know will not be sold in the next season. Basic pieces that you can still sell next year do not need to be discounted as you can sell them at the regular price next year.

Learn from Leaders

Motocard clearance sale email example

Motocard, a Spanish motorcycle equipment store, sent an eye-catching email message to subscribers to inform them about the clearance sale. To boost interest, the company displayed the discounted products and the discount value right in the email copy.

Are you wasting time and money on digital promotions?

It’s time for a change.