Having a consistent omnichannel customer experience is a great approach to attract and retain customers. If you have both, offline and online establishments, your customers would expect to have the same types of promotions available in both places.
Having the possibility to use the coupons offline can motivate customers to visit your store which is highly beneficial to discover, touch, and try on your products, especially in cases where the products should be tried on like clothes, shoes, or perfumes.
- You can also send the discounts via SMS, email or any other channel where customers could possibly access it in-store.
- This is indispensable for businesses who have a website or app but do not sell online, just in-store. That way you can deliver the promotions to your customers and let them use them offline.
- The promotional QR code should work offline on the mobile app.
- Make sure to limit the use of the discount only to the holder of the discount (make it non-transferable). Make the discount codes unique to avoid fraud.