Your peers are here,you're not (yet)
The group chat for people who care if their incentives actually make money.
Everyone pivoted to retention, nobody knows if it's working
Acquisition got expensive, retention became the answer, and now there's a whole industry of points dashboards that look great in a deck, but kill margin. The people who actually want to know if their incentives make money? They're figuring it out alone, marginmaxx is for them.
Find out what incentives actually cost you
Use microtools and anonymous benchmarks to see where your margins might be leaking.


Get the real story from your peers
Join a closed group with folks running similar programs. Ask what’s working, what’s failing, and what to avoid.
Stop starting from scratch
Every useful learning is captured in a searchable knowledge base: campaign experiments, incentive logic, templates, benchmarks, and member post-mortems. Borrow what works and avoid expensive trial and error.

Get visibility and feedback
As a founding member, you can be featured in a short spotlight covering your experience with incentives, experiments you’ve run, and lessons learned, giving you visibility with peers and practical feedback from people who get it.

Let's start marginmaxxing
We read every request ourselves, no auto-approve, so it's not instant. Tell us what you're working on and if it's a fit, you're in!