Your peers are here,you're not (yet)
The group chat for people who care if their incentives actually make money.
Everyone pivoted to retention, nobody knows if it's working
Acquisition got expensive, so retention became the answer. Now there's a whole industry of points dashboards that look great in a deck and kill margin. The people who actually want to know if their incentives make money are figuring it out alone. marginmaxx is for them.
Find out what incentives actually cost you
Microtools and anonymous benchmarks that show where the margin leaks.
Get the real story from your peers
Join a closed group with folks running similar programs. Ask what’s working, what’s failing, and what to avoid.
Steal what already worked
Experiments, incentive logic, templates and member post-mortems in one searchable base. Borrow the wins, skip the expensive mistakes.
Get visibility and feedback
As a founding member, you can be featured in a short spotlight covering your experience with incentives, experiments you’ve run, and lessons learned, giving you visibility with peers and practical feedback from people who get it.
Short takes from the group chat
Real member questions, answered by people who've watched promos eat a P&L. Clipped from our AMAs and office hours.
Never touch redemption, touch earnership
We cut the base earn rate, engagement went up
Black Friday is when you lose your best customers
Did you grow or just spend?
Let's start marginmaxxing
Every request gets read by a human. Tell us what you're working on. If it's a fit, you'll get the invite on WhatsApp!
Not in the group chat yet? Read what leaks out of it.
The margin math nobody puts in the deck, straight from people running real incentive programs.
Promotion stacking is a Succession episode
Why promo stacking is almost never a fight about configuration. It's a fight about whose budget loses.
The Wizard of Oz called, he wants his smoke machine back
Dr. Robert Bates on picking the BFCM deals worth shouting about.
Your incentives need Regina George
How to prove a discount you didn't give?