Make every discount pull its weight
You're not short of promotions, you're short of knowing which ones pay for themselves. Incentive optimization is how you find out and stop paying for the rest.
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It’s all fun until someone yells bingo!
Grab a pen (okay, a mouse). Click each you’ve been through. Bonus points if it happened this quarter.
Ticked more than three? Yeah, we should talk...
Incentive optimization is a loop
Incentive optimization is giving each customer the smallest incentive that changes what they do and measuring what it earned. Then doing it again, a little smarter each time!
Run competing offers on real segments, at the same time, with the same rules.
A code that got used 10 000 times can still lose money. See what each offer cost, who used it, and what it brought back.
Budgets, redemption limits, fraud rules and approvals, so a winning test doesn’t become tomorrow's headline.
Where the margin gets saved
The unglamorous pieces that keep every turn of the incentive loop profitable.
Stop bribing people who were already buying
Plug in your CDP, CEP, events and custom fields, so every incentive knows who it’s talking to. Your data already knows who’d buy anyway, now your promotions do too.
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Run the smallest incentive that still works
Voucherify shows each customer only the offers they qualify for, based on cart, segment, location and behavior. The loyal regular doesn’t get the same 20% as the first-timer you’re trying to win.
Don’t discount what sells itself
Keep bestsellers, new launches and thin-margin products out of any offer with one rule. Stop incentives from landing on the stuff people grab anyway.
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Price persuasion per customer
Work out each discount from the cart, the customer or your own data fields. Run a single campaign with a different price of persuasion for every customer.
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Pick which offer wins
Stacking, exclusion and priority rules decide which offer wins, so welcome, loyalty, newsletter and birthday never add up to one very expensive cart.
Know what’s earning and what’s burning
Vincent reads your promotion results and tells you which offers brought in revenue and which just cost money, then suggests what to try next.
Your next incentive starts with a prompt
Tell Vincent what you’re trying to move. He figures out who actually needs an incentive, sets it up with guardrails, flags the offers burning margin, and tells you what to try next.
Who’s getting a discount they don’t need?
Your regulars. They’d buy anyway. Want me to dial it down?
Fast enough to test, safe enough to trust
Every test is an API call away
Hundreds of endpoints to create, change and retire incentives in code. Spin up a variant, kill a loser, ship the winner, all without waiting on a dashboard or a sprint.
Take our APIs for a spin
Ready-made Postman collections for every core flow, so you can see how an offer behaves before anyone writes a line of code.
Run SDKs
Official SDKs for JavaScript, Python, PHP, Java and more. Fewer custom wrappers, faster first experiment.
React before the moment’s gone
Redemptions, fraud alerts and customer actions fire events in real time. Webhooks and Kafka connectors pass them on to your CEP, CDP or data warehouse, so every result lands where your analysts actually look.
Optimize on what matters to you
Add custom fields to customers, products, campaigns and redemptions (margin, cost, lifetime value, whatever you track), then build rules around them.
Fast enough to test at checkout
Sub-50ms API responses, 99.99% uptime, and auto-scaling for millions of requests. Real-time decisions don’t slow the cart down, even on Black Friday.
Experiment without the 2am phone calls
Roles, approvals before anything goes live, and a log of every change. ISO 27001 and GDPR compliant.
Plugs into the tools that hold your data
Ecommerce, CRM, CDP, app, POS: if it has an API, Voucherify connects to it. Pre-built integrations for the usual suspects and the rest is quick to build.
Vetted by the people who vet vendors
Analysts and auditors already did the homework, so you get a head start
Featured by Gartner
Featured in Gartner’s loyalty research. Turns out analysts like margins too.
MACH Alliance member
Composable before it had a logo. MACH even gave us awards for our agentic work.
Certified by AWS
Plenty of vendors say "retail-ready". AWS actually checked whether we are.
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ISO 27001 & GDPR
An auditor already went through everything with a magnifying glass, so your CISO doesn’t have to.
Our takes on incentive optimization
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FAQs
Incentive Optimization
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