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2022-10-04 5:30 pm
How Vodafone reduced time to market with Voucherify

How Vodafone reduced time to market with Voucherify

How Vodafone reduced time to market with Voucherify
Industry
Telecommunication
Size
10 000+ employees
Customer since
2020
Location
Portugal
Interviewee
Denise Braga, Senior Product Owner

Vodafone Group plc. is a British multinational telecommunications company, operating in Asia, Africa, Europe, and Oceania. Vodafone Portugal is a part of Vodafone Group plc. and the second biggest telecommunications provider in Portugal.

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Key challenges

  • The need for a new Promotion Engine after upgrading their e-commerce technology stack.
  • Finding a quick-to-integrate promotion platform that would allow the Vodafone team to meet tight deadlines for launching promotions.
  • Validating discounts based on customers’ data or specific products.

They have decided to use an out-of-the-box promotion software instead of building it from scratch for several reasons:

  • Not to waste development team’s effort to build a solution that already exists.
  • To have a faster time-to-market of their first promotional campaigns.
  • To have the possibility to quickly scale and expand the portfolio of campaigns in the future.

In a specific commercial campaign, customers got the chance to receive a discount or a special product offer by subscribing to a service or making a purchase. The eligible customers received voucher codes through SMS messages. Finally, they could redeem them in an eShop to get a discount. Here is how the promotion flow looked like step-by-step:

Voucherify helps Vodafone to diversify promotional campaigns and address customers’ needs on the scale. Their team uses Voucherify to generate coupons, track their redemption status in real-time, and export reports for further analysis. They use predominantly standalone coupons (generated via API) with product-based limits to incentivize the purchase of specific items and packages in their online store.

Results

Ability to quickly generate thousands of discount codes
Coupons
Ability to use different eligibility criteria for voucher creation, such as specific product or customer fiscal number
Coupons
Successfully reduced time to market by integrating Voucherify in less than two months, for B2C and B2B eshop
Coupons
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