How Vodafone Reduced Time to Market by using Voucherify?

How Vodafone Reduced Time to Market by using Voucherify?

How Vodafone Reduced Time to Market by using Voucherify?
10 000+ employees
Customer since
Denise Braga, Senior Product Owner

Vodafone Group plc. is a British multinational telecommunications company, operating in Asia, Africa, Europe, and Oceania. Vodafone Portugal is a part of Vodafone Group plc. and the second biggest telecommunications provider in Portugal.

Vodafone Case Study – infographic with the promotion flow

Key challenges

  • The need for a new promotion engine after upgrading their e-commerce technology stack.
  • Finding a quick-to-integrate promotion platform that would allow the Vodafone team to meet tight deadlines.
  • Validating discounts based on customers’ data or specific products.

They have decided to use an out-of-the-box promotion software instead of building it from scratch for several reasons:

  • Not to waste development team’s effort with developing a solution already available on the market.
  • To have a faster time-to-market of their first promotional campaigns.
  • To have the possibility to scale and expand the portfolio of campaigns.

In a specific commercial campaign, customers got the chance to receive a discount or a special product offer by subscribing to a service or making a purchase. The eligible customers received voucher codes through SMS messages. Finally, they could redeem them in an eShop to get a discount.

Voucherify helps Vodafone to diversify promotional campaigns and address customers’ needs on the scale. Their team uses Voucherify to generated coupons, track their redemption status in real-time, and export reports for further analysis.


Ability to quickly generate thousands of discount codes
Ability to use different eligibility criteria for voucher creation, such as specific product or customer fiscal number
Successfully reduced time to market by integrating Voucherify in less than two months, for B2C and B2B eshop
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