How Jollyes runs the PetCLUB loyalty program for over 1.4 million members?
0
Days
0
Hours
0
Minutes
0
Seconds
Read now
2024-09-18 12:00 am
2024-05-09 12:00 am
2024-03-18 12:00 am
2024-04-16 12:00 am
2024-04-14 12:00 am
2024-09-16 12:00 am
2024-06-25 12:00 am
2024-06-13 12:00 am
2024-06-17 12:00 am
2024-05-29 12:00 am
How Vodafone reduced time to market with Voucherify

How Vodafone reduced time to market with Voucherify

a

Successfully reduced time to market by integrating Voucherify in less than two months, for B2C an B2B eshop.

Thousands of promo codes generated in a few clicks.

a

Successfully reduced time to market by integrating Voucherify in less than two months, for B2C an B2B eshop.

Advanced redemption limits.

a

Successfully reduced time to market by integrating Voucherify in less than two months, for B2C an B2B eshop.

2 months for complete integration.
No items found.
How Vodafone reduced time to market with Voucherify
Vodafone
HQ
Berkshire, United Kingdom
Size
10 000+ employees
Tech Stack
Talking to:
Denise Braga, Senior Product Owner
Partner:
Download PDF

Vodafone Group plc. is a British multinational telecommunications company, operating in Asia, Africa, Europe, and Oceania. Vodafone Portugal is a part of Vodafone Group plc. and the second biggest telecommunications provider in Portugal.

Key challenges

  • The need for a new Promotion Engine after upgrading their e-commerce technology stack.
  • Finding a quick-to-integrate promotion platform that would allow the Vodafone team to meet tight deadlines for launching telco promotions.
  • Validating discounts based on customers’ data or specific products.

Vodafone team has decided to use an out-of-the-box promotion software instead of building one from scratch for several reasons:

  • Not to waste development team’s effort to build a telco promo & loyalty solution that already exists.
  • To have a faster time-to-market of their first telco promotional campaigns.
  • To have the possibility to quickly scale and expand the portfolio of telco campaigns in the future.

In a specific telco campaign, customers got the chance to receive a discount or a special product offer by subscribing to a service or making a purchase. The eligible customers received voucher codes through SMS messages. Finally, they could redeem them in an eShop to get a discount. Here is how the promotion flow looked like step-by-step:

Voucherify helps Vodafone to diversify promotional campaigns and address customers’ needs on the scale. Their team uses Voucherify to generate coupons, track their redemption status in real-time, and export reports for further analysis. They use predominantly standalone coupons (generated via API) with product-based limits to incentivize the purchase of specific items and packages in their online store.

Results

Thousands of promo codes generated in a few clicks.
Coupons
Advanced redemption limits.
Coupons
2 months for complete integration.
Coupons
No items found.

Are you wasting time and money on digital promotions?

It’s time for a change.