Incentive experimentation

Test the offer before you bet the budget

Gut feelings are great for lunch orders. For discounts, run quick tests with a capped budget and let the winners win.

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Welcome to the discount strategy meeting

Sales wants 30% off, the boss wants 20%, and you want a break. Let the wheel settle it.

Tap the centre to spin

Go on, spin it (it’s how most teams decide anyway)

The wheel is fun, but data is better

Test the what, the when and the how much. Across every channel and every stage of the customer journey until the winner is obvious.

Test on a few, not on everyone

Run a new offer on one segment, market or channel first, with its own budget cap and redemption limits. If it flops, it flops small.

Visual of a customer segment and formula

Put offers head to head

Run competing offers side by side on comparable segments, then compare redemptions, cost and revenue. Let customers decide instead of the loudest voice in the room.

Visual of a promotions overview and redemption details for automatic discounts

Roll out winners in minutes

Found a winner? Widen the audience, raise the cap, or copy the promo to new markets, without a sprint or a deploy. And stop the loser just as fast.

User interface showing three active discount coupon variants with 5%, 8%, and 12% off applied to whole cart, alongside a customer segments list with dynamic types.

"Integrating Voucherify was a breeze. Clear docs, flexible setup, and great customization made it one of the smoothest implementations we’ve done!"

3 months

to integrate pilot promotions,  loyalty, and referrals

80%

of members earn points and redeem rewards

Reduced

TTM and program TCO

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"Voucherify unlocked a whole new wave of marketing initiatives, letting us drive activation, retention, and churn prevention with precision and measurable impact."

Reduced

churn thanks to reactivating dormant users

higher conversions for incentives powered by Voucherify

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“Voucherify allows us to save over 70% of the time on our internal processes. Not to mention a massive slash in the subscription costs compared to our previous provider.”

70%

drop in campaign management time

50%

drop in subscription costs compared to previous provider

60%

reduced promotion fraud

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Test any promo without a ticket

Segments, cart value, products, location, custom data: if you can describe the offer, you can build it. Marketing writes the rules, devs keep their sprint.

Referral data flowing into CRM, CDP, and ecommerce integrations through webhooks and API connectors.

Find the moment, not just the offer

Sync events and audiences from your CEP or CDP and fire offers on first purchase, abandoned cart or win-back.

User interface panel titled 'Test 10% vs free shipping in Germany' displaying details for a marketing test targeting new customers in Germany. It compares Offer A with 10% off and Offer B with free shipping. The budget cap is €2,000, with a limit of one per customer. Below the details are buttons labeled 'Review' and 'Launch'. A blue cartoon character with sunglasses and sparkling stars is at the bottom right.

Build any experiment with Vincent

Tell Vincent what you want to test, in plain words. He builds the segments, rules and spending limits, and you review it before anything goes live

Screenshot of a Reddit post from r/dealhunters stating 'SPRING20 still works and stacks with free shipping!' with 1.2k upvotes and 348 comments. Below is a line graph showing SPRING20 coupon redemptions over the last 12 hours, sharply increasing ninefold before hitting a capped budget of €10,000 out of €10,000.

Every hypothesis comes with a seatbelt

Set a budget and a redemption cap on every test. When it’s used up, the offer stops. No experiment turns into a giveaway, no matter how viral it goes.

Every brand gets its own lab

Split experiments by brand, market or store, with their own budgets and their own people in charge. One team’s bold idea never ends up in another team’s checkout.

See every promo on one calendar

Every running and upcoming campaign in one view, so two tests don’t hit the same customers in the same week. And nobody launches Black Friday twice.

Fast when it matters, safe when it counts

Every test is an API call away

Hundreds of endpoints to create, change and retire incentives in code. Spin up a variant, kill a loser, ship the winner, all without waiting on a dashboard or a sprint.

Go to docs

Take our APIs for a spin

Ready-made Postman collections for every core flow, so you can see how an offer behaves before anyone writes a line of code.

See API Reference

Run SDKs

Official SDKs for JavaScript, Python, PHP, Java and more. Fewer custom wrappers, faster first experiment.

See SDKs

Your warehouse is the source of truth (we agree)

Sync segments and customer traits from Snowflake or Databricks into Voucherify with reverse-ETL tools like Hightouch. Send every redemption back via API, webhooks or Kafka, so promo data sits right next to your orders, where incrementality gets measured.

Code snippet of a SQL query selecting campaign, sum of discount as cost, and sum of order_value as revenue from voucherify.redemptions table joined with orders table using order_id, grouped by campaign.

Visual of custom data model for incentives

Optimize on what matters to you

Add custom fields to customers, products, campaigns and redemptions (margin, cost, lifetime value, whatever you track), then build rules around them.

Fast enough to test at checkout

Sub-50ms API responses, 99.99% uptime, and auto-scaling for millions of requests. Real-time decisions don’t slow the cart down, even on Black Friday.

See uptime

Security so boring it’s beautiful

Roles, approvals before anything goes live, and a log of every change. ISO 27001 and GDPR compliant.

Plugs into the tools that hold your data

Ecommerce, CRM, CDP, app, POS: if it has an API, Voucherify connects to it. Pre-built integrations for the usual suspects and the rest is quick to build.

See all integrations

Vetted by the people who vet vendors

Analysts and auditors already did the homework, so you get a head start

Featured by Gartner

Featured in Gartner’s loyalty research. Turns out analysts like margins too.

MACH Alliance member

Composable before it had a logo. MACH even gave us awards for our agentic work.

Certified by AWS

Plenty of vendors say "retail-ready". AWS actually checked whether we are.

ISO 27001 & GDPR

An auditor already went through everything with a magnifying glass, so your CISO doesn’t have to.

Expert insights on incentive orchestration

More insights

FAQs

Incentive Experimentation

What is incentive experimentation?

It’s testing your promotions, loyalty rewards and referral offers on real customers before rolling them out to everyone. You try different offers, values, timing or channels on a smaller group, compare what each one cost and brought back, and scale the winner.

How do I test promotions and discounts in Voucherify?

Run competing offers side by side on comparable segments, markets or channels, each with its own rules and limits. Then compare redemptions, cost and revenue, in Voucherify or in your BI tool, and roll out the one that performed best.

How do I test a discount without risking my margin?

Start small. Limit the test to one segment or market, set a budget and redemption cap, and try the whole setup in the sandbox first. If the offer flops, it flops on a few customers, not on everyone.

What can I test besides discount size?

Almost anything: offer type (percentage, fixed amount, free shipping, points), timing and lifecycle triggers from your CEP or CDP, channels like email, app or POS, audiences, and eligibility rules such as minimum cart value.

Do I need developers to run promotion experiments?

Not for each test. Once Voucherify is connected, marketers build offers, rules, segments and limits in the dashboard, or ask Vincent to set them up. Developers only step in for the initial integration.

Are you optimizing incentives or just running them?

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Audit your incentives

Test the offer before you bet the budget

Welcome to the discount strategy meeting