Open Loyalty versus Voucherify: loyalty without the plus-one
A loyalty program is one part of your retention strategy, not the whole strategy. Voucherify runs loyalty alongside promotions, coupons, referrals and gift cards, in one engine and on one budget.
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Open Loyalty only sees half the customer
Open Loyalty knows Anna is Gold with 2137 points. What it doesn’t know: she used a promo code yesterday and has €50 on a gift card, because those live in other tools. So it offers her… more points. Voucherify runs loyalty, referrals, cart promotions, coupons and gift cards on one customer profile, so the next offer actually makes sense (and isn’t points).
Plenty of vendors, zero shared budget
When loyalty and incentives live in different tools, nothing stops them stacking on the same order. Each tool thinks it’s being generous. Together, they’re veeeery generous!
Skip the big bang, start with a small bet
Loyalty-first programs tend to be big-bang projects: months of design and build, a launch, and then a long wait to find out if it worked. With Voucherify you start with one experiment, keep what pays, and add loyalty when the numbers say it’s time.
A price tag, not a sales call
Our pricing is on our website. Priced on API calls, with unlimited users and campaigns and a 60-day free trial. Open Loyalty builds your price from 4 parts (a one-time onboarding fee, a platform fee, a support plan and cost per active member) and estimates it with you. Both are valid models, but only one is predictable.
Before you sign, ask Open Loyalty this
Who runs our coupons, cart promotions and gift cards?
And do they share one budget and one set of rules with your loyalty program or does someone else work it out a spreadsheet?
How long until the loyalty program pays for itself?
And what do we launch in the meantime while the program is still being designed?
What does year two cost, all in?
Onboarding, platform fee, support plan and the cost for active members, added up. Then compare it with the price on our pricing page.
What stops a loyalty reward and a promo code stacking on the same order?
Ask where that rule lives, and who updates it when marketing launches a sale on Friday afternoon.
Pick Open Loyalty if…
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Loyalty and gamification are the whole strategyPromotions, coupons and gift cards already live with another vendor on purposeYou’re happy to talk to sales before you see a pricePick Voucherify if…
You want loyalty, cart promotions, coupons and gift cards on one budget and one customer profileYou want to start with one small experiment and add loyalty when the numbers say soYou want to see the price and try it yourself with a 60-day self-serve trial
The AI agent Open Loyalty doesn't have
In Open Loyalty, a new loyalty rule means decoding rule trees. Here you describe it and Vincent builds it with targeting, validation rules, and guardrails baked in.
Who’s getting a discount they don’t need?
Your regulars. They’d buy anyway. Want me to dial it down?
Vetted by the people who vet vendors
Analysts and auditors already did the homework, so you get a head start
Featured by Gartner
Featured in Gartner’s loyalty research. Turns out analysts like margins too.
MACH Alliance member
Composable before it had a logo. MACH even gave us awards for our agentic work.
Certified by AWS
Plenty of vendors say "retail-ready". AWS actually checked whether we are.
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ISO 27001 & GDPR
An auditor already went through everything with a magnifying glass, so your CISO doesn’t have to.
FAQs
Voucherify versus Open Loyalty
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