Incentive Governance & Control

Give away discounts, not your margin

Let marketing run every incentive they want. Voucherify keeps each one inside the budget and rules you set.

Get demo

Take a tour

Read story

Every company has a coupon story

Most of them happen on a Friday night. Pick a way to break your promotions, then flip the guardrails to see the difference.

Try to break it

Every incentive gets a seatbelt

Good intentions don’t survive Black Friday, rules do. Set your budgets, stacking and limits once, and Voucherify enforces them in every channel while your team gets on with launching.

Target the right customers, turn everyone else away

Decide who gets each offer, by segment, location, cart value, order history or any custom attribute. Voucherify checks every validation rule before a discount applies, so a code only works for the people it was made for. Anyone else just gets a polite no.

Rule builder interface with conditions on customer metadata shoe size, order items sandals variety, price and quantity thresholds, product warranty type bonus, and customer segment VIP member.

End the cart pile-up with stacking rules

Points, coupon codes and gift card bonuses all want a piece of the same order. Stacking rules decide who gets in, who stays exclusive and who waits for next time.

Screen showing stacking rules for promotional discounts with sample offers and details for a Vanguard Club deal.

Spoil coupon hunters' fun with redemption caps

Cap redemptions per customer, per code and per campaign, and switch to unique codes when a public one is too tempting. When your code lands on a deal site, it’s worth one use, not 9,000.

"Most of campaigns had to go through engineering. Fixing the legacy promo system pulled devs away from core work. Voucherify helped us get that time back."

90%

faster campaign deployment

Drop

in promotional margin loss

+35%

lift in engagement and conversions

Read case study

“Voucherify allows us to save over 70% of the time on our internal processes. Not to mention a massive slash in the subscription costs compared to our previous provider.”

70%

drop in campaign management time

50%

drop in subscription costs compared to previous provider

60%

reduced promotion fraud

Read case study

"Voucherify unlocked a whole new wave of marketing initiatives, letting us drive activation, retention, and churn prevention with precision and measurable impact."

Reduced

churn thanks to reactivating dormant users

higher conversions for incentives powered by Voucherify

Read case study

Where the margin gets saved

The unglamorous pieces that keep every incentive profitable.

Screenshot of a Reddit post from r/dealhunters stating 'SPRING20 still works and stacks with free shipping!' with 1.2k upvotes and 348 comments. Below is a line graph showing SPRING20 coupon redemptions over the last 12 hours, sharply increasing ninefold before hitting a capped budget of €10,000 out of €10,000.

Cap budgets, undo the oops

Every promotion stops when its budget is spent. When an order is returned or cancelled, roll back the redemption so points and budgets stay accurate.

Split brands, markets and stores

Give every brand or region its own project, with its own currency, timezone, API keys and team. Areas and stores let you set different rules per location.

A store manager role in Voucherify without permission to edit validation rules, blocked with a message to ask an admin.

Decide who gets the keys

Roles and custom permissions separate the people who draft from the people who launch and the people who look.

Support case timeline for coupon code HAPPY746HUG owned by Anna K., showing three stages: Issued on 14 Mar at 09:12, Tried at checkout on 14 Mar at 18:40, and Declined with cart value €42 below the minimum €50, marked Declined in red.

Trace every code’s life story

See where each code went, when it was validated, redeemed or rolled back, and why it was declined. When a customer swears it "didn’t work", check in seconds what went wrong.

Table titled finance.promo_performance showing campaign discount costs and revenues: WELCOME10 with €4.1k discount cost and €18.4k revenue, FREESHIP50 with €2.3k discount cost and €9.1k revenue, SPRING20 with €6.3k discount cost and €7.0k revenue; synced from Snowflake and Databricks.

Match every discount to the books

Send every redemption, discount and rollback straight to Snowflake or your BI tool of choice. Promo costs match the books, and the month-end spreadsheet hunt is over.

A Black Friday campaign draft in Voucherify with no end date and stacking with double points. Asked to check it before launch, Vincent, wearing glasses, flags both issues and offers to fix them.

Get a second pair of eyes from Vincent

Vincent knows your incentives, rules and limits. Ask him to double-check a setup before it goes live or to explain what stacks with what.

Fast when it matters, safe when it counts

Rules enforced at the API, not on the honor system

Every validation and redemption call checks budgets, limits, stacking and eligibility before it answers, so the rule holds whether the order comes from web, app or POS.

Go to docs

Take our APIs for a spin

Ready-made Postman collections for every core flow, so you can see how an offer behaves before anyone writes a line of code.

See API Reference

Run SDKs

Official SDKs for JavaScript, Python, PHP, Java and more. Fewer custom wrappers for fewer places for a rule to slip through.

See SDKs

Your warehouse is the source of truth (we agree)

Sync segments and customer traits from Snowflake or Databricks into Voucherify with reverse-ETL tools like Hightouch. Send every redemption back via API, webhooks or Kafka, so promo data sits right next to your orders, where incrementality gets measured.

Code snippet of a SQL query selecting campaign, sum of discount as cost, and sum of order_value as revenue from voucherify.redemptions table joined with orders table using order_id, grouped by campaign.

Visual of custom data model for incentives

Write rules on what matters to you

Add custom fields to customers, products, campaigns and redemptions, like margin, cost or lifetime value. Then use them to set eligibility and limits, such as excluding low-margin products or capping discounts by customer value.

Checks every rule in milliseconds

Sub-50ms API responses, 99.99% uptime, and auto-scaling for millions of requests. Real-time decisions don’t slow the cart down, even on Black Friday.

See uptime

Security so boring it’s beautiful

Roles and custom permissions, SSO with SAML and audit logs for every code. ISO 27001 and GDPR compliant.

Plugs into the tools that hold your data

Ecommerce, CRM, CDP, app, POS: if it has an API, Voucherify connects to it. Pre-built integrations for the usual suspects and the rest is quick to build.

See all integrations

Vetted by the people who vet vendors

Analysts and auditors already did the homework, so you get a head start

Featured by Gartner

Featured in Gartner’s loyalty research. Turns out analysts like margins too.

MACH Alliance member

Composable before it had a logo. MACH even gave us awards for our agentic work.

Certified by AWS

Plenty of vendors say "retail-ready". AWS actually checked whether we are.

ISO 27001 & GDPR

An auditor already went through everything with a magnifying glass, so your CISO doesn’t have to.

Our takes on incentive control & governance

More opinions

FAQs

Incentive Governance & Control

How do I prevent coupon fraud and code abuse?

Voucherify prevents coupon fraud with redemption limits, unique codes and validation rules that are checked on every redemption. You can cap redemptions per customer, per code and per campaign, issue single-use unique codes instead of public ones, and limit eligibility by customer segment, location or order history. If a code leaks to a deal site, it stops working once its limit is reached.

What are promotion stacking rules?

Promotion stacking rules decide which discounts can be combined on the same order. In Voucherify, you set which coupons, automatic promotions, loyalty rewards and gift cards can apply together, which ones are exclusive, and how many can apply to one cart. This keeps shoppers from combining offers you never meant to combine.

Can I set a budget limit on a promotion?

Yes. Voucherify lets you cap each campaign by total discount amount and by number of redemptions. Once a limit is reached, further redemptions are declined, so the promotion can’t spend more than you planned, even during peak traffic like Black Friday.

How do I control who can create and launch promotions?

Voucherify uses roles and custom permissions to control who can create, edit, enable or delete campaigns and validation rules. You can give store managers, marketers and admins different access, sign people in with SSO via SAML, and use audit logs to see what happened to every code.

Can different markets or stores have different promotion rules?

Yes. Voucherify supports separate projects per brand or market, each with its own currency, timezone and API keys, as well as areas and stores with location-specific rules. Geofencing limits codes to the regions where a promotion is valid.

Are you optimizing incentives or just running them?

Get demo

Audit your incentives

Give away discounts, not your margin

Every company has a coupon story

Every incentive gets a seatbelt