How Michelin runs their loyalty program with Voucherify?

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2022-10-19 5:00 pm

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Upselling

Multi-Effect Discount

Offer multi-effect discounts that unlock multiple benefits with a single promo code.

Example

Run a promo campaign that uses a single promo code to unlock a combination of benefits – a flat 30% discount, a gift, and free shipping.

See how to do it with Voucherify

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Upselling

Multi-Effect Discount

Offer multi-effect discounts that unlock multiple benefits with a single promo code.

Example

Run a promo campaign that uses a single promo code to unlock a combination of benefits – a flat 30% discount, a gift, and free shipping.

See how to do it with Voucherify

Main Benefits

Combining multiple benefits incentivizes customers to spend more to unlock additional deals, like free shipping or gifts, leading to higher AOVs. Remember that to properly model customer behavior with multi-effect discounts, you need to set thresholds to access additional benefits – for example, only orders above $250 qualify for both the 30% discount and free shipping.

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Program rules

Best Practices

Clearly outline the benefits associated with the promo code on your website, marketing materials, and social media – multiple benefits multiply the terms and conditions of the promotion.
Set the minimum order value for the gift but don’t make it too high, so it’s achievable for most customers. However, it should be enough to encourage some additional spending.
To incentive memberships in your loyalty program mark the additional benefits as member-special. This way, loyalty members receive something extra each time they buy from you.

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Learn more about this campaign type

Learn from Leaders

Angara, the leading seller of handcrafted fine jewelry, ran a multi-effect discount campaign where a single promo code unlocked 10% off on orders above 500 GBP and free shipping and returns on all orders. In addition, a free gift was added to each order – the higher the order total, the better the gift.