Combining multiple benefits incentivizes customers to spend more to unlock additional deals, like free shipping or gifts, leading to higher AOVs. Remember that to properly model customer behavior with multi-effect discounts, you need to set thresholds to access additional benefits – for example, only orders above $250 qualify for both the 30% discount and free shipping.
Program rules
Best practices
- Clearly outline the benefits associated with the promo code on your website, marketing materials, and social media – multiple benefits multiply the terms and conditions of the promotion.
- Set the minimum order value for the gift but don’t make it too high, so it’s achievable for most customers. However, it should be enough to encourage some additional spending.
- To incentive memberships in your loyalty program mark the additional benefits as member-special. This way, loyalty members receive something extra each time they buy from you.

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