Another 10% discount for everyone? Let Vincent do better.
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Use Case

Multi-effect discount

Run a promo campaign that uses a single promo code to unlock a combination of benefits – a flat 30% discount, a gift, and free shipping.
Table of contents

Create a promotion that unlocks multiple benefits with a single promo code. With this recipe, one code can trigger a flat discount, a free gift, and free shipping in the same campaign.

Why use it?

Multi-effect discounts help increase average order value by giving customers more reasons to spend. Layering benefits like a discount, free shipping, and gifts makes the offer more compelling and encourages shoppers to reach qualifying thresholds.

How it works?

The recipe uses one promo campaign and one promo code to unlock a combination of rewards. You can also set thresholds for specific benefits, so customers only access extras like free shipping or gifts when their order reaches a defined value.

Best practices

Clearly communicate all included benefits and the related terms and conditions, since multi-benefit promotions are more complex than standard discounts. Set achievable order thresholds for extra rewards, and consider making some added benefits exclusive to loyalty members to drive repeat engagement.

Are you optimizing your incentives or just running them?