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Volume-based Discount Campaign

Volume-based Discount Campaign

Offer a lower price for higher purchase volumes of the same product.

Example

Offer a tiered discount on a specific product, if someone buys 1, there is no discount, 2 there is 5% discount, 3 products and more 10% off. Promotion can be used once per customer and for maximum 10 products.

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Upselling
Volume-based Discount Campaign

Volume-based Discount Campaign

Offer a lower price for higher purchase volumes of the same product.

Example

Offer a tiered discount on a specific product, if someone buys 1, there is no discount, 2 there is 5% discount, 3 products and more 10% off. Promotion can be used once per customer and for maximum 10 products.

Main Benefits

This strategy helps you upsell the product your customer already wants to buy as it offers them economies of scale.

Best Practises

  • It works great both for B2C (discounts on smaller quantities, for example buy 2 get 5% discount, buy 3 get 10% discount, buy 4 or more get 15% discount) and for B2B (for higher product quantities, for example, buy over 100 products, get 5% discount, over 200 10% discount, over 300 15% etc.).
  • This type of discount is usually tiered, tiers grow with the volume offering a higher discount for higher purchase volumes. 

Learn from Leaders

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