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Wishlist Discount
Wishlist Discount

Offer a discount on all products from the customer’s wishlist.

Example

Launch a 10% off discount on the wishlist products before Christmas and send a message to your customers with the subject line “Get yourself the gift you were dreaming of”.

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Upselling
Wishlist Discount

Wishlist Discount

Offer a discount on all products from the customer’s wishlist.

Example

Launch a 10% off discount on the wishlist products before Christmas and send a message to your customers with the subject line “Get yourself the gift you were dreaming of”.

Main Benefits

It is a highly personalized campaign, discounting only the products customers want but were not ready to buy yet. The incentive may help them to make up their minds and purchase products they would not normally buy. 


Program rules

Best Practices

  • You can also set it up as a unique discount coupon promotion. 
  • Make the promotion short-lived, for example, 3 or maximum of 7 days long, to give the offer urgency and stimulate impulse buying. 
  • Make sure the promotion is only valid on products that were in the wishlist to date, not on all products customers add to their wishlist after the promotion launch as they may try to abuse the promotion that way. 

Learn from Leaders

Birchbox, a beauty boxes brand, uses Valentine's Day as an opportunity to remind customers about items waiting on their wishlist. This time, Birchbox offers a -20% discount on the whole order. To make this offer even better, you could list some wishlist products right in the email with the discount attached to show the discounted prices.

Birchbox wishlist items discount


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