Create a promotion that offers a discount only on products a customer has already saved to their wishlist. In this recipe, you can launch a 10% off campaign on wishlist items before Christmas and send a message like “Get yourself the gift you were dreaming of.”
This setup helps you run a highly personalized campaign by discounting products customers already showed interest in but were not ready to buy yet. It can nudge them toward completing a purchase they might otherwise postpone.
The promotion applies only to items that were already on the customer’s wishlist when the campaign starts. That keeps the offer focused on known intent and avoids turning it into a broad catalog discount.
Keep the campaign short, ideally 3 to 7 days, to create urgency and encourage impulse purchases. Make sure the discount applies only to products already saved before launch, not to items customers add later, to reduce abuse. You can also run it as a unique discount coupon promotion.
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