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2022-10-19 5:00 pm
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Advocacy
Reengineering
Uber Referral Program
Uber Referral Program

Run a referral program inspired by Uber Referral Program.

Example

As of June 2020, due to growing financial difficulties caused by COVID-19, Uber Ride has discontinued its referral program. It’s is sad to see the program go as Uber was built on its refer-a-friend campaign and much of its growth can be attributed to this very program. However, despite its recent closure, we still believe that it is worthwhile to analyze what made the Uber program a roaring success.

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Advocacy
Reengineering
Uber Referral Program

Uber Referral Program

Run a referral program inspired by Uber Referral Program.

Example

As of June 2020, due to growing financial difficulties caused by COVID-19, Uber Ride has discontinued its referral program. It’s is sad to see the program go as Uber was built on its refer-a-friend campaign and much of its growth can be attributed to this very program. However, despite its recent closure, we still believe that it is worthwhile to analyze what made the Uber program a roaring success.

Main Benefits

This is a great referral program as it is targeted to give the referees a free trial of the service. Uber does not offer a completely free first ride to avoid abuse and use on long, expensive trips. Instead, they offer a reasonable per location amount in free credits to give an opportunity for the first time users to try Uber free of charge. 


Program rules

Uber Referral Program is not only a simple referral scheme, it contains a wealth of referral campaigns with various rewards targeted at different countries or even cities. Usually, Uber Referral Program is giving a varied amount of referral reward for referrers and referees, that depends on the city and changes with time but is usually around $10-$30 for each side and enough to cover one free ride (this is how it is usually advertised).

Best Practices

  • You should set up a limit of once per customer, if you want to offer just the first ride free of charge (so the leftover credits, if any, will not be available for use for the second ride). 
  • The referral reward should have an expiration date for both, referrers and referees.

Learn from Leaders

Are you wasting time and money on digital promotions?

It’s time for a change.