Is it a bird? Is it a plane? No, it’s a mystery coupon! Mystery coupons are a fantastic way to gamify your coupon campaign. Customers need to draw or choose the discount they want without being told the value of the voucher. Gamification has grown into a great business area with a continually increasing market value. Thanks to unexpected savings at their fingertips, customers are more likely to get into a spending mood and utilize the reward.