Voucherify Promotion Example - Orchestrate Promotions

What is promotion orchestration?

Promotion orchestration the process of designing, executing, and managing promotional campaigns across different systems, channels, and customer contexts, without losing control or visibility. It involves:

Defining promotion logic and rules.
Coordinating timing, eligibility, and approvals.
Ensuring consistent promotion experience across web, mobile, in-store, etc.
Tracking campaign performance in real-time.
Coordinating simultaneous promotions via calendar.
Reacting quickly without engineering bottlenecks.

In other words, promotion orchestration is everything that turns a marketing idea into a live, controlled, measurable campaign.

How Voucherify enables promotion orchestration?

As a composable loyalty engine, Voucherify is built specifically to solve this orchestration challenge. It gives you full control over discounts, coupons, loyalty points, and referral logic, all through API. You can launch hundreds of personalized campaigns across regions, products, and customer segments, without writing custom code for every use case.

Approval workflows, eligibility rules, fraud prevention, metadata-driven targeting, promotion calendar and budget controls are all baked in. Every campaign, whether it’s a short-term code drop or an evergreen loyalty reward, can be fully automated and governed at scale. In addition, all promotion conditions and effects can be freely tested inside a mock ecommerce environment, a Demo Store.

Orchestration & Setup

Who’s needed?

Marketing or CRM teams own the campaign strategy – defining the offer structure, customer targeting rules, and where the promotion should appear (email, app, web, in-store).
Ops or platform teams ensure that the right data (e.g., customer segments, product tags, region info, order metadata) is synced to Voucherify, usually via a CDP, data pipeline, or internal integration.
Developers (optional) connect key touchpoints, like checkout or CRM tools, to Voucherify’s API, so promotions can be triggered, validated, and tracked in real time.

Time to deploy:

Standing up your first orchestrated promotion typically takes 3–6 hours, depending on how your data is structured. That includes defining campaign logic in Voucherify, syncing the required metadata (like customer segments or product filters), and testing the full flow across your channels.

Once your initial orchestration setup is live, scaling is fast. You can clone campaigns, update segmentation rules, or launch new variations without touching code. Marketing can manage the lifecycle, from setup to sunset, without looping in devs for every change.

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