Coupon for email opt-in

Create a coupon campaign that rewards customers for confirming their subscription through double opt-in. In this recipe, verified newsletter subscribers receive a 20% discount on their next order after completing the opt-in flow.

Why use it?

This setup helps increase the number of verified subscribers while also giving new contacts a reason to make a first purchase. Voucherify highlights both benefits: better opt-in conversion and stronger conversion from subscription to order.

How it works?

You offer an incentive tied to the double opt-in step, so the reward is only available after the customer confirms their subscription.

Best practices

You can test different incentive types, including percentage discounts, fixed-amount discounts, or gift cards. Show the reward on the thank-you page after confirmation instead of inside the opt-in email, since using discount language in the email itself may increase the chance of landing in promotions or spam folders.