We use cookies to help us improve, promote, and protect our services. By continuing to use the site, you agree to our cookie policy

Accept
arrow pointing left
go to cookbook
Acquisition
Discount Coupon for the Second Opt-in

Discount Coupon for the Second Opt-in

Offer an incentive for double opt-in to increase the number of verified subscribers.

Example

Launch a -20% campaign for the next order available for all verified newsletter subscribers.

arrow pointing left
go back
Acquisition
Discount Coupon for the Second Opt-in

Discount Coupon for the Second Opt-in

Offer an incentive for double opt-in to increase the number of verified subscribers.

Example

Launch a -20% campaign for the next order available for all verified newsletter subscribers.

Main Benefits

  • By incentivizing the opt-in (for newsletter subscription or a marketing consents) you increase your opt-in conversion rate.
  • It also increases the conversion to first purchase, as the discount motivates the subscriber to purchase your products/services.

Best Practises

  • You can offer a percentage or amount discount or even a gift card with a pre-defined amount on it ready to spend. Try different scenarios and see what motivates your customers most. 
  • You can offer the incentive directly in the second opt-in email, but it can put your email to the “promotions'' or “spam” folder. Offering the discount on the “thank-you” page after the second opt-in is a safer option. You can mention the discount on the subscription form before the email opts-in to avoid using “discount” word in your emails.
  • Giving out incentives is a good strategy to promote wanted behaviour from your customers. You can, for example, give incentives for allowing for 3rd party data tracking or primary data collection, filling out surveys or testing your new products

Learn from Leaders

Sugarfina, a luxury candy boutique shipping to the US & Canada, offers a whopping 20% off for double opt-in. A great way to make people confirm their subscription, right? The promotion is available only for orders above $50 and valid for 7 days. The redemption requires applying the code at the checkout, unless the customer clicks through the email and places the order, then it will be auto-applied.

Sugarfina

Are you wasting time and money on digital promotions?

It’s time for a change.