.jpg)
Main Benefits
- By incentivizing the opt-in (for newsletter subscription or a marketing consents) you increase your opt-in conversion rate.
- It also increases the conversion to first purchase, as the discount motivates the subscriber to purchase your products/services.
Program rules
Best Practices
- You can offer a percentage or amount discount or even a gift card with a pre-defined amount on it ready to spend. Try different scenarios and see what motivates your customers most.
- You can offer the incentive directly in the second opt-in email, but it can put your email to the “promotions'' or “spam” folder. Offering the discount on the “thank-you” page after the second opt-in is a safer option. You can mention the discount on the subscription form before the email opts-in to avoid using “discount” word in your emails.
- Giving out incentives is a good strategy to promote wanted behaviour from your customers. You can, for example, give incentives for allowing for 3rd party data tracking or primary data collection, filling out surveys or testing your new products
.jpg)
.jpg)
.jpg)