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2022-10-19 5:00 pm
 ​Incentivized App Download
​Incentivized App Download

Offer an incentive for downloading a mobile app.

Example

Offer $10 off coupon for downloading the mobile app and keeping it on the phone for at least 30 days. The coupon can be used on purchases above $50 in value and expires in one year.

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 ​Incentivized App Download

​Incentivized App Download

Offer an incentive for downloading a mobile app.

Example

Offer $10 off coupon for downloading the mobile app and keeping it on the phone for at least 30 days. The coupon can be used on purchases above $50 in value and expires in one year.

Main Benefits

The incentive may help you to get more app downloads. Having your customers have your mobile app on their phones helps you to:

  • Be on top of their minds. 
  • Be able to run geolocation-based promotions. 
  • Be able to send push notifications and in-app messages to your customers (more touchpoints, immediate access on the mobile phone as compared to a computer).
  • It allows your customers to use your online promotions in-store (if you make it possible on your mobile app). 

Program rules

Best Practices

  • Offer an incentive that is attractive for your customers but do not give away too much value as it can foster fraud. 
  • Limit the promotion to once per customer (or per device) to avoid fraud. 
  • If possible, grant the incentive only after a certain period of having the app on the phone has passed, otherwise the customers may download and immediately delete the app from their devices. 
  • Keep the incentive validity limited to urge the customers to use the offer.
  • Set up a minimum purchase value to use the incentive on, if you offer a discount or a gift card, to ensure they are not just using the incentive without making an actual purchase. 
  • You can offer any incentive, it can be loyalty points, discount, free shipping or even non-monetary incentives. 

Learn from Leaders

In the Hollister Cali Cluboyalty program, members can get 1000 loyalty points for downloading the mobile app.

Hollister loyalty club incentive for app download


Are you wasting time and money on digital promotions?

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