Create a promotion that rewards customers for downloading your mobile app and keeping it installed. In this recipe, customers get a $10 off coupon for downloading the app, keeping it on their phone for at least 30 days, and using it on purchases above $50, with the coupon valid for one year.
This setup helps drive app downloads while giving your brand a more direct channel to engage customers. Once customers have your app installed, you can stay top of mind, run geolocation-based promotions, send push notifications and in-app messages, and make it easier to connect online promotions with in-store shopping.
The promotion offers a delayed incentive tied to app retention rather than just the download itself. Instead of rewarding customers immediately, the recipe suggests granting the coupon only after the app has stayed on the customer’s device for a set period, helping ensure the app install is more meaningful and less likely to be reversed right away.
Keep the offer attractive but controlled to reduce fraud risk. Voucherify recommends limiting the promotion to once per customer or device, delaying the reward until the app has been installed for some time, adding a minimum purchase threshold, and keeping the incentive validity limited to encourage redemption. The reward itself does not have to be a discount. It can also be loyalty points, free shipping, or a non-monetary incentive.
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