Create a coupon campaign that gives each influencer a unique code to share with their audience. In this recipe, influencers distribute personalized discount codes that give customers 5% off, while the brand tracks how many conversions and how much revenue each code generates.
This setup helps you measure influencer partnerships based on actual sales, not just reach. It also gives you a practical way to evaluate affiliate performance, compare creators, and manage payouts based on redemptions, monthly purchase value, or commissions tied to sales.
You assign each influencer a unique code or standalone coupon and let them share it through their own content. Customers redeem the code for a discount, and you track performance by influencer based on code usage, order value, and resulting conversions. Voucherify also notes that the same structure can support an affiliate or ambassador program, including referral-style rewards or percentage-based commissions.
Decide upfront how you want to reward influencers, whether per content piece, per redemption, or as a percentage of purchase value. Review coupon performance regularly, and measure the right outcome for the goal: redemptions and sales for conversion campaigns, or visits and traffic for awareness campaigns. You can also expand the program with extra perks for influencers, such as permanent discounts on your products or free items, to turn it into an ambassador program.
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