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Acquisition
Influencer Campaign – Discount Coupons

Influencer Campaign – Discount Coupons

Launch personalized codes that your influencers can share with their audience.

Example

Launch personalized codes that your influencers can share with their audience. These codes would give 5% off the discount to the customers who use the code. Track how many conversions and value each code (influencer) brought to evaluate your partnership’s effectiveness.

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Acquisition
Influencer Campaign – Discount Coupons

Influencer Campaign – Discount Coupons

Launch personalized codes that your influencers can share with their audience.

Example

Launch personalized codes that your influencers can share with their audience. These codes would give 5% off the discount to the customers who use the code. Track how many conversions and value each code (influencer) brought to evaluate your partnership’s effectiveness.

Main Benefits

By launching a campaign of unique codes or standalone codes, you can easily track your influencer campaign’s performance. This way, you can also manage pay-out in affiliate schemes – you can track the coupon redemptions per month, purchase value per month and at the end of each month, summarize how much commission to pay out to your affiliates. 


Best Practises

  • You can decide to pay your influencers per content piece, per the number of redemptions, or a percentage of the purchase value (e.g., 1% of each purchase done using their coupon code, evaluated at the end of the month). 
  • Review the performance of the coupons regularly to evaluate your partnerships with influencers. 
  • Remember that if sales is your goal, this is the right way to track influencer performance but if your goal is brand awareness, focus on your website or social media visits that influencers brought.

Learn from Leaders

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