This strategy helps you to build a personalized customer experience. While new customer promotions can be distributed by a chatbot, other types of personalized promotions could be delivered using live customer service support, depending on the customer case/questions. You can start with live chat and move on to a chatbot once you know what you want to offer, in which scenarios, and which are the trigger words. By offering incentives via chat, you also invite customers to give you feedback, talk with you about their preferences and ask you questions, which is a source of invaluable information. The incentive brings the customers’ attention to the chat box, which could have been otherwise missed or ignored.