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Customer Reviews and UGC Coupon Campaign

Customer Reviews and UGC Coupon Campaign

Incentivize customers to leave reviews of your products.

Example

You could try sending a follow-up email to customers after the purchase, asking them for positive reviews and offering a reward for doing so. If a customer left a positive review on a specific site, send a 15$ coupon code for the next order.

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Customer Reviews and UGC Coupon Campaign

Customer Reviews and UGC Coupon Campaign

Incentivize customers to leave reviews of your products.

Example

You could try sending a follow-up email to customers after the purchase, asking them for positive reviews and offering a reward for doing so. If a customer left a positive review on a specific site, send a 15$ coupon code for the next order.

Main Benefits

With over 92% of customers trusting word-of-mouth marketing, you need to incentivize your happy customers to give you a positive rating or a review in exchange for a coupon code. User-generated content is the Holy Grail of digital marketers.

Best Practises

  • Make sure to set up the minimum required length of the review to avoid customers getting discounts for 1-word long feedback. Also, make the coupon available only once to customers and block the same profiles from receiving the offer twice (unless you want to). 
  • You can incentivize customers to upload their pictures using the product or social media content mentioning your brand as well. 
  • The incentives you can use: discount coupons, gift cards, loyalty points, upgrading their loyalty program tier, free shipping or simply featuring your customers’ content on your channels.

Learn from Leaders

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