With over 92% of customers trusting word-of-mouth marketing, you need to incentivize your happy customers to give you a positive rating or a review in exchange for a coupon code. User-generated content is the Holy Grail of digital marketers.
- Make sure to set up the minimum required length of the review to avoid customers getting discounts for 1-word long feedback. Also, make the coupon available only once to customers and block the same profiles from receiving the offer twice (unless you want to).
- You can incentivize customers to upload their pictures using the product or social media content mentioning your brand as well.
- The incentives you can use: discount coupons, gift cards, loyalty points, upgrading their loyalty program tier, free shipping or simply featuring your customers’ content on your channels.