This is a very straightforward type of promotion – all customers have to use the same discount code to get a discount. It is very popular for special days or occasions, for example, Christmas, Easter, Black Friday, or Mother’s Day.
The distribution of such a discount code is easier than unique discount codes as you can just make it public and post it on your website, social media, in the press, in media, etc.
- Name the standalone coupon in line with your branding or the special occasion you are celebrating.
- Make sure you apply some limits to your campaign, for example, the total discounted value, the promotion timeframe, limits of use per customer, excluded products, or minimum order value.