If you want to reward only the most loyal customers, you can create an exclusive loyalty program where customers who meet certain criteria are invited to. They do not need to fill out any forms to participate, they just start getting the benefits of your loyalty program once they meet certain criteria or are hand-picked by you.
This will limit your program to whom you really want to invest in and let you focus on building a relationship with those clients. It will make the customers who are invited to participate feel really special.
- If you launch an exclusive program, besides gifts and discounts, add special treatment on top, like more accessible customer service agents, better warranty or return policies.
- You can choose to inform customers or not about the existence of the program, depending on your strategy.
- You should update the customer status (belonging to the program) regularly to keep in the program only those who stay loyal and continue purchasing from you.