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Invite-Only Loyalty Program

Invite-Only Loyalty Program

Create an invite-only exclusive loyalty program for the most valuable customers.

Example

Imagine you have a jewelry store. Create a VIP loyalty program that you do not publicly inform customers about. You will manually invite customers who have spent at least $3000 in your store in the last calendar year to the program. The program will not offer any special discounts but special treatment, like a dedicated shopping assistant, early access to new releases, invitations to release parties where the new releases are shown during a small reception with champagne, one free photoshoot with the jewelry on, birthday gift, free repairs and jewelry cleaning, free 365 day returns, free packing for gift, coffee and tea at the store, and more.

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Invite-Only Loyalty Program

Invite-Only Loyalty Program

Create an invite-only exclusive loyalty program for the most valuable customers.

Example

Imagine you have a jewelry store. Create a VIP loyalty program that you do not publicly inform customers about. You will manually invite customers who have spent at least $3000 in your store in the last calendar year to the program. The program will not offer any special discounts but special treatment, like a dedicated shopping assistant, early access to new releases, invitations to release parties where the new releases are shown during a small reception with champagne, one free photoshoot with the jewelry on, birthday gift, free repairs and jewelry cleaning, free 365 day returns, free packing for gift, coffee and tea at the store, and more.

Main Benefits

If you want to reward only the most loyal customers, you can create an exclusive loyalty program where customers who meet certain criteria are invited to. They do not need to fill out any forms to participate, they just start getting the benefits of your loyalty program once they meet certain criteria or are hand-picked by you. 

This will limit your program to whom you really want to invest in and let you focus on building a relationship with those clients. It will make the customers who are invited to participate feel really special.

Best Practises

  • If you launch an exclusive program, besides gifts and discounts, add special treatment on top, like more accessible customer service agents, better warranty or return policies. 
  • You can choose to inform customers or not about the existence of the program, depending on your strategy. 
  • You should update the customer status (belonging to the program) regularly to keep in the program only those who stay loyal and continue purchasing from you.

Learn from Leaders

Easyjet offers an exclusive, invitation-only loyalty program called Flight Club where customers who have purchased at least 10 times during the past 12 months are invited. The status of the loyalty club members is updated every 12 months. Loyalty club members get plenty of benefits and special treatment.

easyJet

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