Voucherify recognized in the 2025 Gartner® Market Guide for Loyalty Program Vendors
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Cashback Loyalty Program

Give cashback for each qualifying customer purchase.

How it works?

Offer a $10 gift card every $200 spent. The gift card can be used on purchases from your store within 30 days from issuing. 

Gif example of fraud prevention

Cashback is the most preferred loyalty reward by the customers, especially in supermarkets and at petrol stations, where customers tend to be very price conscious. If you give cashback in the form of a gift card instead of a simple discount, it will bring the customers back to your store to redeem the incentive. 


Program rules

Best practices

  • You can differentiate the cashback level within the cashback loyalty program by different tiers based on the annual spend.
  • This promotion type can also work as a discount voucher promotion with limitless use for loyalty program members segment, the verification would work with the loyalty card number set as a voucher code.

Learn from Leaders

BP rewards cashback promotion

BP rewards program gives $10 back for every $100 spent on BP fuel. Carrefour France gives 5% cashback in the form of a rechargeable gift card to their customers.

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