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Referral Program with a Giveaway Entry
Referral Program with a Giveaway Entry

Offer a giveaway entry for each successful referral.

Example

Launch a single-sided referral program where for every successful referral you will offer one giveaway entry. The giveaway will be run each month with the winner getting a $500 gift card to spend at your store. The participants are the referrers who have successfully referred that month. Successful referral means that the referred friend made a purchase using the referral link/code.

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Advocacy
Referral Program with a Giveaway Entry

Referral Program with a Giveaway Entry

Offer a giveaway entry for each successful referral.

Example

Launch a single-sided referral program where for every successful referral you will offer one giveaway entry. The giveaway will be run each month with the winner getting a $500 gift card to spend at your store. The participants are the referrers who have successfully referred that month. Successful referral means that the referred friend made a purchase using the referral link/code.

Main Benefits

A giveaway entry is a relatively cheap, fixed-cost reward, as you know exactly how many prizes of how much value you will offer in each sweepstake. The reward is much higher than in a regular referral program as the winner takes it all. As the reward is higher, it may be more motivating than a small referral reward offered to all participants. 


Program rules

Best Practices

  • Give a reward (entry) for each successful referral – this way you will motivate multiple referrals as well. 
  • Offer a generous reward for the winner. 
  • You can choose the frequency with which you will run the giveaway. It can be monthly, weekly, quarterly or daily. Depending on the amount of referrals and the size of rewards you want to offer to the winners. 
  • Ensure you track which referrals are successful, to prevent fraud (for example, inviting non-existing emails or customers inviting themselves). 
  • You can offer more than one reward, for example you could offer 5 rewards of $100 each one month to offer more rewards of a smaller value to the winners (increasing the chances of winning for the participants).

Learn from Leaders

PrettyLittleThing referral program with a giveaway

Pretty Little Thing is a UK-based fashion retailer, aimed at young women. They offer a double-sided referral program where both, the referrer and the referred friend get a chance to win 500 GBP for shopping if the referred friend places their first order. A winner is selected at random on the last Friday of every month with the winner of the £500 vouchers being contacted no later than the 5th of each month.

Are you wasting time and money on digital promotions?

It’s time for a change.