We use cookies to help us improve, promote, and protect our services. By continuing to use the site, you agree to our cookie policy

Accept
arrow pointing left
go to cookbook
Acquisition
Flash Sale Cart Promotion

Flash Sale Cart Promotion

Offer a flash sale on all or selected products to evoke urgency and trigger more sales.

Example

Run regular flash sales on selected products. For example, every Monday offer three products at crazily low prices to bring customer attention regularly to your offerings, trigger new sales, increase brand awareness, and generate buzz around your company.

arrow pointing left
go back
Acquisition
Flash Sale Cart Promotion

Flash Sale Cart Promotion

Offer a flash sale on all or selected products to evoke urgency and trigger more sales.

Example

Run regular flash sales on selected products. For example, every Monday offer three products at crazily low prices to bring customer attention regularly to your offerings, trigger new sales, increase brand awareness, and generate buzz around your company.

Main Benefits

Flash-sales are dynamic promotions wrapped in a short time window. Expiration dates in such campaigns drive traffic and cut customers' hesitations. Research claims that people find sales promotions much more attractive if limited in time. A flash sale is a time-limited deal that evokes urgency and FOMO (fear of missing out). It is one of the most popular and highly-converting coupon promotions for online stores. Flash sales help attract customers’ attention towards new products in a market cluttered with similar offerings. Indirectly, time-limited promotions play a significant role in influencing the purchase decision.

Best Practises

  • You can choose to run a flash sale on all products to attract all types of customers and increase sales and average baskets. 
  • You can also choose to run a flash sale only on selected products or product categories, for example to get rid of slowly moving goods, old models of products, seasonal collections soon to be changed, last pieces or highest margin goods, depending on what is your need at the moment. 
  • You can run flash sales on special events, for example company existence anniversary, Black Friday or on days when you usually have lowest sales (Mondays?), depending on your strategy. You can even run them regularly to bring customers to check your website in regular intervals. 
  • The deal you offer should be better than any regular promotions or offers you run. That does not mean you have to offer 50% off – it is about being a better deal than your usual deal, not necessarily better than the competition. Try different promotion settings and strategies to determine the discount level that motivates your customers “just enough”. 
  • Set a very short expiration date, a couple of hours or a maximum one day. 
  • Flash sales can quickly get hijacked. To avoid a flash sale coupon going wild, you can limit the coupon availability to specific locations, customer groups, or order sizes. You can also limit the sale to “while stocks last” or only first X customers.

Learn from Leaders

J.Crew launched a flash sale for one day offering 40% off on all products (with some exceptions) as an in-cart promotion and 25% off the whole cart applied on top of it (with a standalone coupon code required at checkout).

J.Crew

Are you wasting time and money on digital promotions?

It’s time for a change.