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Blog

Coupon reminders - a must-have for your marketing strategy

by 
 
January 18, 2018

Sending a coupon code is a piece of cake but driving customers to purchase is the real challenge? Coupon reminders may be the answer you're looking for.

Coupon reminders

This post is a great source of knowledge on coupon reminders.

You will learn:

  • What coupon reminders are and why you should use them in your marketing strategy.
  • Best practices for coupon reminders design.
  • More about testing coupon reminders.
  • Proposed workflow with examples of coupon reminders to get you started.

There is a lot to uncover here, so let's go.

Coupon reminders - a must-have for your marketing strategy

There are plenty of reasons why your customers may not use their coupons right away. And it doesn’t have to mean a poor offer. Sometimes, your message can drown in tons of received emails, and many times, it's just timing that fails. The truth is humans forget about many things and simply need to be reminded.

The cold reality is that not every email you send is opened. The average open rate is around 20 percent across all industries.  @Entrepreneur

Coupon reminders can increase the chance of your emails standing out from the crowd. Unlike typical follow-up messages, those with coupons included carry tangible value for consumers. Everyone is more willing to open an email on seeing the promise of a discount in the subject line. However, having an attractive incentive means you need to focus on timeliness.

Coupon reminders allow you a multi-stage distribution to match the context; you can schedule coupon distribution according to data delivered by BI and CRM. For example, if your system notes an action by a new user, you can react by sending a coupon. If it stays unredeemed, the system automatically sends a personalized reminder. This means you can re-engage dormant users without wasting time and effort on sending emails or SMS messages manually.

"Getting a coupon has been physically shown to be more enjoyable than getting a gift."

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Learn more in our not-so-short guide to coupon marketing.

Coupon Reminders Guidelines

So, what exactly should coupon reminders look like? There is no ready recipe, but we can share some field-tested tips:

  • First of all, the message should be clear and concise. Less means more here. We also advise first name personalization - even if everyone knows it's automated, it still pays off.
  • Secondly, don’t overthink a subject line. A short sentence with “remember” or “Reminder” included is enough to catch a customer’s attention.
  • Finally, mention the exact value of the coupon, the expiration date, and add a call to action. That's it!
Example of a coupon reminder

Now, you have nice, tailor-made reminders, you need to know how to schedule coupon distribution step by step to make the most of each campaign. Let’s take coupons with a 20% discount and valid for 30 days as an example. We want to reward each new signed up user, and send an email with a coupon code.

Example of a coupon campaign in Voucherify

Firstly, it's a good idea to plan the reminders schema before you launch a campaign. Currently, only Voucherify ensures a complex engine with reminders automation and marketing flexibility:

  • Automation provides scalability of the process.
  • Flexibility means you can change the schema for particular customer segments at any time.

When your toolkit is ready, it’s time to schedule reminders. Below, you’ll find schemas you can feel free to steal:

  1. Set 2 predefined reminding messages. First will be sent 1 week after sign-up and the second 24h before the expiration date.
  2. Set 3 predefined reminders: 2 days after sign-up, 2 weeks after sign-up, and 24h before the expiration date.

It’s worth testing more than one schema and verifying which works better for your campaigns.

Coupon reminders in Voucherify

But it’s not over. We already mentioned all the ingredients, but we want to show you how it works when they’re combined. With our 20% off campaign and a distribution plan, we’ll present a coupon delivery from the very beginning. Let’s start from the first after-sign-up email:

Welcome email from Voucherify with a 20% discount coupon

The first reminder - 2 days after signing up:

The first email coupon reminder sent after 2 days of not utilizing the code

The second reminder - 2 weeks after signing up:

The 2nd coupon reminder

Finally, the third reminder - sent 24h before the expiration date:

the 3rd coupon reminder

Now you know how the predefined schema works. Meanwhile, keep an eye on the customer tracking. If a user signs up again and utilizes the coupon, it’s good to have Voucherify because it automatically stops sending reminders. You can be sure customers won’t be spammed and reminders are always delivered only when needed.

Of course, different campaigns need different strategies. As each business and promotion is unique, coupon send out has to fit in. But there are two things to keep in mind above all else:

  • The main goal of reminders is to be more persuasive, not intrusive. Don’t overuse them, 1-3 reminders per month are more than enough.
  • Secondly, the key is timing. On the one hand, exposed expiration dates create a sense of urgency and cut hesitation, on the other hand, CRM and BI tools allow you to capture a perfect moment for a coupon reminder.

Software like Voucherify provides coupon automation and responds to customer activity in no time. Thanks to that, you can build genuinely personalized and efficient coupon campaigns.

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At Voucherify, we are developing coupon solutions for businesses of every shape and size worldwide. If you're interested in having a consultative talk to help you decide how you should implement coupon campaigns, let us know at sales@voucherify.io - We’re always happy to help!

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