Coupon software –
make coupons strategic
You're running a business, not a charity. The right coupon management software turns coupons into strategic incentives – meaningful for customers, profitable for you.
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Revenue
See how Adevinta Subito increased conversions by 40%
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Efficiency
See how TIER Mobility sped up coupon management by 70%
Revenue
See how Trainline drove a 6x increase in coupon conversions
Make coupon codes
more personal
Generate promo codes in all shapes
Use Voucherify coupon software to create and validate millions of universal, personal or random coupon codes to attract, convert, and retain customers – all while protecting your margins, driving repeat business, and nurturing customer loyalty.
Target coupons with your own rules
Get strategically stingy with personalized coupons. Use the Rules Engine to target segments, products, locations, orders or build custom conditions and coupon limits with your own data and events by connecting Voucherify coupon module with your CDP and CEP platforms.
Draft custom coupon journeys
Combine coupons with referrals, loyalty programs, and geofencing. Voucherify isn’t just a coupon plugin – it’s a powerful coupon API with 100+ endpoints, allowing you to design custom coupon workflows across any channel and step in the customer lifecycle.
How does the
coupon engine work?
With our coupon APIs, you can create any coupon setup you need. Just plug in validation and redemption endpoints, and you’re ready to start redeeming discount codes.
Start with simple stuff like generic coupons and expand to more complex types later, like dynamic offers and personalized coupons to drive customer engagement.
Let deal-hungry shoppers redeem coupons anytime, anywhere – whether it's your ecommerce store, mobile app, kiosk, or even their smartwatch.
Overanalyze each coupon detail
Keep an eye on coupon usage and redemption rates, test out redemption limits, and find the ones that actually deliver the best ROI.
Then, let those insights lead the way for future coupon promotions and customer loyalty strategies.
Set limits for custom-made coupons
Stop throwing your money away on coupons with ultra-precise coupon limits and code ownership options. Control which coupon offers can be stacked and only under very specific conditions.
Optimize coupons on the fly
Mistakes happen, but don’t worry – you can easily fix them with simple coupon search, filtering and live editing options.
Enterprise-ready
coupon software
ISO-certified
As an ISO 27001-certified promotion platform, Voucherify protects promotions from any threat – from scammers to relentless bots flooding memberships.
Performance-ready
Manage promotions and loyalty programs at scale with 99.99% uptime and <60 ms response times. Choose a custom SLA and dedicated data cluster for the performance you need.
Globally deployable
As an official AWS partner, Voucherify delivers personalized offers with low latency, right where your customers are, via the AWS Marketplace.
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Recognized by Gartner
We’ve been featured in the Gartner® Market Guide for Loyalty Program Vendors, affirming our role as a trusted platform for building scalable, flexible loyalty programs.
Learn moreVoucherify connects to anything with an API:
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FAQs for Coupon Software
Can I combine Voucherify coupon software with gift cards, referrals, and loyalty?
Yep. Mix coupons with gift cards, referrals, and loyalty in one campaign. Fewer tools to juggle, and a clearer view of your customer data.
How does Voucherify coupon software work?
Create, send, and validate codes at scale. Set who can redeem, when, and how. Everything checks in real time via APIs/webhooks across web, mobile, and POS, with analytics to track results.
What are some best practices for coupon codes?
Use unique, targeted codes; keep offers relevant; add guardrails (budgets, per-customer limits, eligibility); test channels like email, SMS, and in-app; watch the data and iterate fast. Want your coupon campaigns to actually work? Start by making them personal. Unique, targeted coupon codes that match your customers’ interests hit way harder than one-size-fits-all discounts.
Is there a limit to how many coupon codes can I manage in Voucherify?
Plenty of room. Manage millions end-to-end. Self-service plans support up to 100,000 unique codes per campaign; enterprise plans are custom.
Do I need a developer to integrate Voucherify coupons with my systems?
We offer extensive docs, sample code, and pre-built SDKs to help you get started, though having developers on hand is recommended for custom setups and complex data mapping. For simpler integrations, our pre-built plugins and connectors can minimize the need for extra work. Need support? Let's chat – we'd love to introduce you to our trusted Solution Integrator partners.
How does Voucherify prevent coupon fraud and misuse?
Voucherify helps keep your coupons safe from fraud. Generate unique, single-use codes and set limits on how often they can be redeemed per customer or campaign. With tracking and smart validation rules, like one per email or device, you can prevent misuse while still giving customers a seamless experience with your offers.
What coupon distribution options does Voucherify offer?
Voucherify makes coupon distribution easy and flexible, no matter your campaign needs. You can automate real-time coupon delivery across web apps, mobile apps, and POS systems. Send coupons via email, SMS, or even social media for maximum reach. We integrated with the most popular CEP platforms, such as Braze, Klaviyo, Batch, MoEngage, Iterable, and more. You can also embed codes into digital or printed materials for in-store and offline promotions – each Voucherify codes comes with a unique barcode and QR code.
Is Voucherify suitable for large-scale or enterprise coupon campaigns?
Absolutely! Voucherify lets you run high-volume coupon campaigns without a hitch. Whether you're generating millions of codes or handling peak traffic, our coupon platform delivers enterprise-grade reliability.
Can I stack coupons or set exclusions and priorities?
Yes. Control stacking, set exclusions, and choose application order. Restrict by products, categories, customers, or channels to protect margin.
What analytics and reporting are available for coupon campaigns?
Track redemptions, approvals/declines, budgets, and cohorts. Measure AOV lift and breakage, export data, and segment results to optimize your coupons quickly.
