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30+ Last-Minute Halloween Sales Promotion Ideas
Kate Banasik
Kate Banasik
October 21, 2021
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30+ Last-Minute Halloween Sales Promotion Ideas 

Why should you launch Halloween-themed promotions? 

Seasonal promotions give consumers an extra boost to buy or, at the very least, browse your offer. During the Christmas season, national holidays, or special events people tend to be more relaxed, go out more, and consequently, purchase more. They are in a shopping mood and they often enjoy having seasonal or themed products (think pumpkin-shaped cups, pumpkin latte, pumpkin cake, scary costumes, and all that jazz). Additionally, people already learned to expect discounts on national holidays and may search for “Halloween deals”. If you position well for these keywords or surprise casually browsing customers with Halloween advertisements, you can get a slice of these Halloween sales. 

Check out our guide to seasonal promotions to learn more about why seasonality works.

When to prepare for Halloween promotions? 

Halloween happens on the 31st of October and as we are a week shy of that date, it is high time to prepare your Halloween promotions! If you have Voucherify promotion management software or a similar promotion engine in place, you are still on time to set up even complex, personalized promotional scenarios. However, if you want to have Halloween-themed promotional banners, paid ads, and more, it is really last-minute to start planning and talking with your graphic designers or hopping on Canva to create some assets.

Halloween promotions real-life inspirations 

Here is a couple of real-life Halloween campaigns from 2020 to give you some inspiration: 

Trusted Health Products – selected product BOGO sale 

Trusted Health Products is a DTC brand selling pure, all-natural skin and oral care products. 

They launched a BOGO sale on one of their products, OraMD Extra Strength, on Halloween. They have sent a promotional email full of Halloweenish vocabulary. It is quite an easy-to-do campaign as the email template is quite plain and only contains one simple visual. They also used a website banner and ribbon to advertise the sale. The sale was valid from October 20th till October 31st.

Trusted Health Products buy one get one sale - Halloween Promotion Campaign

Swoon – Discount code for -$5 

Swoon is a DTC brand selling a flagship product, Swoon syrup, and other beverages made with its use. Swoon is the zero sugar simple syrup that gets its natural silky sweetness from monk fruit.

They launched a Halloween campaign offering a publicly available SPOOKYSAVINGS discount code for -$5.

Swoon - $5 discount with code: SPOOKYSAVINGS

Total Diabetes Supply – 10% off everything 

Total Diabetes Supply is a retailer selling diabetes paramedic equipment and supplements.

They launched an automatic discount of 10% off on everything with an exception for some products listed at the bottom of the mail and promotion T&C. They have used an image of a pumpkin turned into a clock to highlight the urgency of the offer.

Total Diabetes Supply – 10% off everything excluding estimated products

PupSocks – Halloween giveaway 

PupSocks is a DTC store selling custom-printed socks with the customers' pets' face on it.

For Halloween 2020, they launched a 15% discount with the code SPOOKY and a giveaway. To enter the giveaway, customers had to post their pets’ pictures in a Halloween costume on Instagram and tag @pupsocks. Then they were allowed to enter a giveaway where a blanket/socks set was offered as a prize. 

Pupsocks - 15% discount with code SPOOKY
PupSocks - Halloween Giveaway. Customers had to post a photo of their pet in a costume and they could win blanked or socks.

Potterybarn – Free shipping for Halloween 

Pottery Barn is an American upscale home furnishing store chain and e-commerce company, with retail stores in the United States, Canada, Mexico and Australia.

They launched free shipping for Halloween together with 20% off bathrobes and slippers (season-specific products) and 50% off selected Halloween items. They have sent an email campaign with the subject “🎃 Your Halloween Treat 🎃 FREE SHIPPING (ends tomorrow!)”.

Potterybarn - free shipping with a code and 20% discount for robes and slippers

PetFlow – Mystery coupon discount 

PetFlow is a pet supply and food retailer, selling online with home delivery.  

They launched two unique discount coupons for each customer, not disclosing the amount of savings. To check what is the exact discount, customers would have to insert the code at the checkout. One of the discount codes was valid only for auto-ship (subscription-based) orders, the other for one-off orders. The maximum saving was limited to $35 and the minimum order value to use the discount codes on was $15. They used the subject line “Pick a Pet to Reveal Your Deal!”. 

PetFlow - mystery coupon discount - to reveal the deal customers had to choose their favourite spooky pet

Dunkin’ Donuts – 31% discount coupon site-wide promotion 

Dunkin’ Donuts is an American multinational coffee and doughnut company, as well as a quick-service restaurant. 

They have launched a Halloween discount code promotion where customers could get 31% off the whole order with a code BOO in their Dunkin’ Shop. 

Dunkin' Shop - 31% discount with code BOO

M&M’s – Product Bundle for Halloween

M&M’s launched a Halloween product bundle of 25 small M&M’s packages, Halloween-themed, for $25. 

M&Ms halloween gifts

Teami Blends – a free product 

Teami Blends is a health and wellness brand offering tea and powder supplements, blenders, natural skincare, and more.

They offered a free tumbler for all orders above $34,99 with discount codes SCARYPURPLE or SCARYORANGE (depending on the color of the tumbler). They also gave an option to use discount codes instead: SPOOKY10 to get $10 off above $50 orders or SPOOKY20 to get $20 on above $75 orders. One customer could use only one of the four discount codes provided on one order but could use one of each kind of discount code on two separate orders (one order with a free tumbler, one order with a dollar discount).

TeamF Blends - free tumbler added to orders minimum $34,99 with code with code SCARYPURPLE or SCARYORANGE
Teami Blends halloween sale $10 discount with minimum order $50 or $20 discount with minimum order $75

Puma – 20% off for customers wearing costumes

Puma launched a promotion of 20% off for customers wearing costumes on Halloween. It was limited to Puma’s brick and mortar stores. Clearance items excluded. The sales reps had to insert a discount code 183_HALLOWEEN to all qualifying orders based on visual check whether the customer wore a costume.

Puma 20% discount for clients waring a costume on October 31

Halloween promotions for the food business

Bars, cafes, and restaurants are perfect places to launch a Halloween campaign. Besides decorating the venue, dressing up the staff and preparing some Halloween-themed, scary drinks and sandwiches, you can also offer promotions and discounts to lure customers in. For example, you could offer a $10 gift voucher to all guests who come in costumes or make a BOGO discount on all drinks (people will likely have a company with them on that day).

You can also make some product bundle offers like, "Buy 9 shots get 10th for free" or "Buy a coffee to get a spooky cookie 50% off." Go for big, group discounts as people are likely to go out and about with their friends and family. Don't forget about deals and treats for children (discounted or free of charge) and some spare candy in case someone tricks or treats you. You can also collect the names of all your customers who enter the venue and at random, select a winner of a free 3L beer jar every hour. Creativity is the limit! The more promos you run on drinks the more chances your place will get crowded on the Halloween day. 

Halloween sales promotion ideas 

In short, Halloween sales ideas include: 

  • BOGO sales.
  • Halloween costume parties.
  • Halloween giveaways.
  • Photo contests. 
  • Halloween-themed discount coupons. 
  • Spin-to-win campaigns. 
  • Mystery vouchers.
  • Automatic discounts. 
  • Discounts for customers wearing a costume.
  • Scavenger hunts.
  • Free shipping.
  • Free products & samples.
  • Special product bundles. 
  • Halloween-special products.

Halloween marketing ideas 

As you could see from the real-life inspirations above, there are various ways in which you can participate in the Halloween craze in 2021.

In summary, Halloween marketing ideas include: 

  • Decorating your brick-and-mortar stores and dressing up your staff. 
  • Placing Halloween-themed banners on your website.
  • Creating a Halloween landing page. 
  • Launching a photo contest. 
  • Launching a social media campaign.
  • Crafting a spooky email campaign. 
  • Launching PPC campaign using Halloween promotion-related keywords. 
  • Throwing a Halloween party. 
  • Launching new, Halloween-themed products. 
  • Introducing Halloween-themed foods and drinks. 
  • Participating in trick-or-treating (as a store). 
  • Using Halloween-themed packaging.
  • Running Halloween-themed games.
  • Shooting a Halloween-themed short ad or movie. 

Halloween promotions tips and tricks 

To make this year's trick and treating a bit easer for you, I have a couple of Halloween promotion tips that may help: 

Make the promotion Halloween-themed

While it may sound obvious, I want to reinforce that to make your offer appealing you should not only launch a discount on your products but prepare Halloween-themed, cheesy banners, emails, ads, making the discounted product ranges somehow related to Halloween. You can make your coupon code include Halloween in it, for example, HALLOWEEN20 or HALLOWEEN2021 or PUMPKIN. If you want to use unique codes, you can add a Halloween-themed prefix to them, for example, HALLOWEEN29401.  

Launch Halloween campaign ahead of time

Even if you plan to offer discounts only on Halloween, you can decorate your store, send out communications and tease your customers with the promotion (or at least with the theme itself) earlier on, to create anticipation. 

Discount Halloween-themed products

Encourage last-minute buyers to purchase Halloween decorations, costumes, treats, and drinks. This is the last day of the Halloween season when you can sell these items and the competition is probably huge. If you discount them that day, instead of just selling out leftover stock a day later, you can still grab more profit. 

Use multi-channel communications 

It is not enough to decorate nicely and advertise on one channel only. Nowadays, customers expect an omnichannel, immersive and smooth customer experience. Prepare your promotional banners in-store, on your e- and m-commerce as well as any social media channel and paid ads you are planning to use. Do not forget to ask your staff to dress up for Halloween, too! 

Halloween discounts do not need to cost you a fortune

Halloween is a relatively small holiday, also sales-wise. You do not need to launch gigantic discounts on that day. A simple “free candies with the order”, free shipping, extra refill of pumpkin latte, free toy-spiders at checkout or funny packaging for all orders expected to arrive the week of Halloween can do the trick. On the other hand, as not many businesses launch big discounts that day, you could get competitive advantage ahead of Black Friday if you launch bigger sales. 

Gamify your Halloween sales promotions 

People want to have fun on holidays, Halloween included. Making your campaign or promotion gamified can bring much higher participation rates. Some ideas include making a promotion code hunt on your website (hide the promo codes behind Halloween-themed banners), spin to win Halloween giveaway wheel or a contest for the best Halloween costume (you can then reward either the best costume or assign the rewards at random amongst all participants). You can also gratify all customers who come to your store in a costume (for example, by giving them a 10% off discount). If your store looks fancy and Halloweenish thanks to all customers wearing fun costumes, you can attract more foot traffic. By making it fun, you will encourage more customers to participate.

How to prepare for Halloween promotions? 

Besides having a great Halloween marketing idea, you need to do the operational work of actually getting everything ready for your Halloween campaign. Here is a quick checklist of what you need to launch a successful Halloween campaign: 

  • Decide on the promotion goals and KPIs.
  • Prepare Halloween-themed decorations in-store and digital assets for online channels. 
  • Craft Halloween-themed messages for all channels where you want to advertise your promotion.
  • Choose which channels you will advertise your promotion on. 
  • Select the target audience, promotion settings and limitations. 
  • Plan how you are going to track the success of your promotion, implement analytics, and tracking where needed. 
  • Schedule the promotion in your promotional tool. Whether it’s a giveaway, coupon discount, automatic discount, or gift card campaign, you should ensure it runs smoothly on all channels you plan to allow customers to use it. 
  • Write the terms and conditions of the promotion and consult them with your legal advisor. 
  • Schedule the promotional posts and messages. 
  • Create a landing page if you plan to have one and launch it before, for SEO purposes (you can update it with the exact discount later on, first it may be just a teaser).
  • Send out pre-promotion teaser communications. 
  • Send out promotional communications. 
  • Send out promotion reminders, if you want to do so, at the end of the day. 
  • Track your campaign success and analyze what you can do better next year. 


Halloween is approaching quickly and if you want to launch a Halloween campaign, you need to do it now. If you have powerful, flexible promotion management software in place then you can set up the promotion relatively quickly. If your promotion engine is not that flexible, consider using Voucherify. Some of our clients have integrated Voucherify within hours to their custom e-commerce solutions, we also have ready integrations with WooCommerce, Magento, Shopify, BigCommerce, and Elastic Path so if your store is based on one of these platforms, you can use Voucherify right off the bat. A bigger challenge can be creating creative assets and copy but if you are short on time, you can either copy something from this blog post or re-use something you used last year. 


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