20 Best Loyalty Management Software [With Pros and Cons]

Building customer loyalty is a proven way to boost ROI, as retaining loyal customers is more cost-effective than acquiring new ones. The best loyalty management software should offer a comprehensive solution, including key features such as customer segmentation and analytics to understand customer behavior. While the benefits of loyalty programs are well-established, this article focuses on helping brands choose the right customer loyalty platform rather than explaining why to implement such programs.

To assist with this, it presents a curated comparison of 20 customer loyalty software solutions, helping you compare the best loyalty software options available.

Loyalty software for large businesses:

1. Voucherify
2. Saasquatch 
3. AnnexCloud
4. Talon.One
5. Emarsys 
6. White Label Loyalty 
7. OpenLoyalty 
8. Antavo
9. Xoxoday
   

Loyalty software for medium-sized businesses:

10. LoyaltyLion 
11. Smile.io 
12. Yotpo 
13. Kangaroo 
14. Zinrelo 
15. Square Loyalty
16. Influitive 
    

Loyalty software for small, local businesses:

17. Glue Loyalty 
18. Fivestars 
19. Loyal Zoo 
20. Loyalty Gator 

How to choose the best customer loyalty software?

Since your requirements regarding a new loyalty platform will vary depending on the size of your company, business model, and the branch you work in, I’ve created a checklist of things to consider before deciding which loyalty management software you should go with.

1. Time to market

Despite being super functional and affordable, some loyalty campaigns take a long time to implement. So before you engage in negotiations or decide to invest, try to assess how long it will take before your company could actually use the new loyalty platform (including onboarding and testing). Look for things such as APIs, webhooks, and integrations to shorten TTM.

2. Easiness of use

Though composability is a desired feature of a loyalty program software, you need to consider people who will be working with the platform regularly and people who will use it (as customers). Check if the loyalty platform has a graphic UI, read some reviews, dive into detailed comparisons – they will tell you a lot about how easy it is to use given software.

3. Support & success

Another thing you can learn from reviews is how helpful and competent the support team is. Check if they work during your working hours, and make sure which means of communication you may use to report issues that might occur.

4. Pricing

Though many loyalty program software vendors hide their pricing, a few still have their prices on display. Note, though, that there are a few types of pricing – some companies charge monthly, no matter how you use their resources, others offer usage-based pricing.

5. Key platform features

Rewards management is an essential feature to look for, as it allows you to create and customize reward catalogues, handle various reward types, and integrate rewards into segmentation and gamification strategies. Additionally, check for loyalty elements such as discounts, reward currency management, and data collection capabilities from different sales channels. The ability to manage loyalty programs efficiently, including tracking customer activities, issuing rewards, managing tiers, and integrating with other systems – is a key consideration when evaluating loyalty software. So before you decide, make a list of all those crucial features and make sure the chosen loyalty software has it all.

6. Ratings & reviews

No matter what companies say about their software on their websites, it's always a good idea to check the internet for reviews and ratings. I did it for you this time, as I included Capterra or G2 ratings for each software I mention in this article.

7. API availability

In a world of composable loyalty, the need for API is more vital than before. Therefore, your loyalty vendor's API should be well-documented, accessible, and provide developers with as many endpoints as possible – if so, your team will be able to integrate the customer loyalty platform easily with any touchpoint.

Knowing all this, you should be able to find loyalty software that will meet all your needs. I’ve divided the list into three categories: loyalty software for enterprises, medium-sized businesses, and small businesses, so you can quickly skip to one you are interested in.

Comparison of best loyalty management software for enterprises in 2025

1. Voucherify Loyalty Engine

Disclaimer: This is our product.

Best for: Enterprises.

Voucherify is a composable loyalty engine that enables brands to build personalized loyalty programs with minimum upfront integration. Thanks to its modular architecture, Voucherify supports custom reward actions, gamified tiers, pay-with-points, and integrations with popular tools (Braze, commercetools, Segment). It also offers a full Promotion Engine and referrals, allowing brands to unify loyalty and promotional campaigns.

Pricing:

• 60-day free trial.
• Business plan: €600/month.
• Organization plan: €1200/month.
• Enterprise plan: custom pricing.

User feedback: 4.6/5 (20 reviews on G2).

Advantages:

• Flexible and customizable loyalty logic.
• Delivers highly targeted promotions, especially for industries like QSRs, finance, retail & ecommerce, with minimal development effort.
• Supports automated rewards and promotions that can be managed and redeemed in real time.
• Enables omnichannel customer engagement across in-store, online, and mobile channels for unified customer experiences.
• Seamless integration with POS for real-time reward redemption and data capture.
• Responsive and solution-oriented support.
• Intuitive dashboard for non-tech teams.
• API usage-based pricing.
• Supports multiple campaign types in one platform.

Disadvantages:

• Some learning curve during initial setup.
• Mandatory onboarding required for complex use cases.
• No built-in front-end (except cockpit & email designer).

API available: Yes, 100+ endpoints and 10+ SDKs.

‍Customization: Highly extensible via API and metadata-driven architecture.

2. Comarch Loyalty

Best for: Enterprises.

Comarch Loyalty Management (CLM) is a robust platform supporting advanced loyalty programs for industries such as retail, travel, banking, telecom, and fuel. It offers an out-of-the-box solution with advanced personalization and analytics, including support for mapping and optimizing the customer journey through advanced analytics.

Pricing: Custom enterprise pricing.
‍User feedback: 4.2/5 (10 reviews on G2).

Advantages:

• Comprehensive suite with reward catalogs, segmentation, promotion engine.
• Scalable to millions of members.
• Strong professional services and hosting support.
• Integration with CRM systems for enhanced customer data management and loyalty platform connectivity.

Disadvantages:

• Complex initial setup and configuration.
• High costs, better suited to enterprises.
• Long implementation times.

API available: Yes.
‍
Customization: Advanced segmentation and rule-based campaign management.

3. AnnexCloud

Best for: Medium-sized and large businesses.

AnnexCloud offers a modular loyalty suite with loyalty, referrals, UGC, and gamification. Paid membership programs are also supported. The platform enables tracking and analysis of customer interactions across channels, helping businesses gather transactional data and enhance engagement. While highly customizable, some users note integration challenges and UI limitations.

Pricing: Custom pricing (no free trial).
‍User feedback: 4.2/5 (39 reviews on Capterra).

Advantages:

• Supports complex, fully customized loyalty programs.
• Robust referrals for incentivizing and rewarding referrals.
• Great ongoing support.
• Advanced configuration options and internal coupon system.
• Uses data on customer behaviors to optimize loyalty campaigns.

Disadvantages:

• Time-consuming integration.
• Hidden pricing makes value hard to assess.
• Outdated UI compared to modern platforms.

API available: Yes, with 100+ integrations.
‍
Customization: Highly customizable via API and custom integrations.

4. Talon.One

Best for: Medium-sized and large businesses.

Talon.One is a marketing platform with advanced loyalty elements and API-first promotion engine capabilities. It supports flexible logic and integrates well with marketing tech stacks. Initial setup requires technical resources.

Pricing: Custom, usage-based, annual contracts.
‍User feedback: 4.5/5 (52 reviews on G2).

Advantages:

• Extremely flexible loyalty logic.
• Responsive and helpful support.
• Supports multiple campaign types (loyalty, discounts, referrals).

Disadvantages:

• Pricing can be high for smaller teams.
• Rule Engine requires technical expertise.
• Single campaign builder may confuse new users.

API available: Yes, well-documented API + SDKs.
‍
Customization: Full control over program logic via API.

5. SAP Emarsys

Best for: Large retail and e-commerce businesses (SAP clients preferred).

SAP Emarsys is an omnichannel CEP with a loyalty module. Best used alongside SAP Commerce Cloud for unified data ownership and deep personalization.

Pricing: Custom.
‍User feedback: 4.3/5 (445 reviews on G2).

Advantages:

• Complete customer data ownership.
• Actionable loyalty tactics dashboard.
• Scales well with large customer databases.
• Helps build brand loyalty through unified customer data.
• Supports long term customer relationships through ongoing loyalty initiatives.

Disadvantages:

• Support can be slow and inconsistent
• Complex interface with manual workflows.
• High price point for mid-market businesses.

API available: Yes.
‍
Customization: Quick-to-launch loyalty add-on; limited deeper customization compared to headless solutions.

6. White Label Loyalty

Best for: Mid-sized and large companies in retail, ecommerce, and B2B.

White Label Loyalty is a loyalty software provider with an API-first platform offering AI-driven personalization and innovative features like receipt scanning and branded apps. The platform is designed to boost customer engagement through advanced tools and integrations.

Pricing: Starting ~£1,999/month (no free trial).
User feedback: 4.0/5 (11 reviews on G2).

Advantages:

• AI-based personalization and predictive analytics to boost customer engagement.
• Ready-to-use web and mobile apps.
• Receipt scanning tech for offline data capture.
• Features that help increase customer lifetime value through tailored rewards and analytics.

Disadvantages:

• Support and bug resolution may incur extra costs.
• Outdated mobile app UX/UI.
• Limited innovation in feature roadmap.

API available: Yes, API-first architecture
Customization: Stream-based event architecture supports flexible loyalty journeys

7. Open Loyalty

Best for: Medium-sized and large businesses.

Open Loyalty is a modular, API-first loyalty engine with 50+ building blocks. It excels at loyalty program management for complex, multi-instance deployments, supporting sophisticated loyalty schemes across industries.

Pricing: Custom (SaaS and on-premise).
User feedback: 4.5/5 (10 reviews).

Advantages:

• Pre-built accelerator projects.
• Open-source for Enterprise clients.
• Deep customization via API.

Disadvantages:

• Complex initial setup.
• Managing multi-instance programs is challenging.
• Requires custom development for basic loyalty scenarios.

API available: Yes.
Customization: Fully customizable via open API; designed for headless integrations.

8. Antavo Loyalty Cloud

Best for: Large enterprises, particularly in fashion, retail, and luxury.

Antavo is an API-first loyalty platform trusted by global brands for its scalable loyalty solutions. It is focused on omnichannel retail and fashion brands, offering a versatile loyalty suite supporting paid membership programs, communities, and advanced in-store capabilities.

Pricing: Custom (must contact sales).
‍User feedback: 4.5/5 (5 reviews on G2).

Advantages:

• Community-building tools, including private clubs and special interest groups.
• Strong in-store support: loyalty kiosks, mobile wallets, and POS integration.
• Loyalty AI for churn reduction and predictive actions.
• Flexible for fashion & retail use cases.

Disadvantages:

• Inconsistent customer support (some users report poor responsiveness).
• Occasional platform bugs and navigation issues.
• Enterprise-focused pricing may be out of reach for smaller businesses.

API available: Yes. RESTful APIs organized into modular components.
‍Customization: Highly customizable loyalty logic via API and pre-built building blocks.

9. Xoxoday

Best for: Mid-sized and large businesses seeking global reward and loyalty capabilities.

Xoxoday provides a suite of products – Loyalife (loyalty), Plum (rewards/payouts), Empuls (employee engagement), and Compass (sales incentives). The platform is designed for flexibility across markets and regions.

Pricing:

• Plum: Starting at $299/month.
• Loyalife: Custom pricing.
• Empuls: Tiered plans (Basic, Professional, Enterprise).
• Compass: Custom pricing.

User feedback: 4.6/5 (1495 reviews on G2).

Advantages:

• Comprehensive rewards management capabilities, including catalog integration and customization.
• Huge global rewards catalog.
• High-quality support and onboarding.
• User-friendly dashboard suitable for non-technical teams.
• Well-integrated with third-party marketing and sales tools.

Disadvantages:

• Limited loyalty-specific customization options.
• Loyalty is an add-on to a broader rewards platform, not a pure-play loyalty engine.
• API capabilities focused on rewards catalog, less so on custom loyalty mechanics.

API available: Yes. API supports rewards catalog integration.
Customization: Limited. Core loyalty program logic is less customizable compared to API-first loyalty engines.

Comparison of best loyalty management software for SMBs in 2025

10. LoyaltyLion

Best for: SMB and mid-market ecommerce brands on Shopify, BigCommerce, or Magento.

LoyaltyLion is a one-click loyalty app with strong support for ecommerce platforms. It combines loyalty, referrals, and customer engagement tools with extensive integrations.

Pricing:

• Classic: $399/month (up to 2,000 orders/month).
• Advanced: $729/month (up to 4,000 orders/month).
• Plus: $1,650/month (up to 10,000 orders/month).
• Custom plans available.

User feedback: 4.6/5 (397 reviews on G2).

Advantages:

• Seamless integration with Shopify and other ecommerce platforms.
• Easy setup and intuitive UI.
• Loyalty program supports referrals and social engagement.
• Actionable analytics and segmentation tools.

Disadvantages:

• Limited customization in design and rewards on lower-tier plans.
• Tiers available only in Advanced and Plus plans.
• Support service for custom needs may be limited on lower plans.

API available: Yes. API and JavaScript SDK (advanced plan required for API access). Customization: Good out-of-the-box personalization. Deeper customization requires development and higher-tier plans,

11. Smile.io

Best for: SMB ecommerce brands on Shopify, BigCommerce, or Wix.

Smile.io is a plug-and-play loyalty and referrals app built for ecommerce. It’s known for its simplicity and ease of use but has limited flexibility for complex loyalty logic.

Pricing:

• Starter: $49/month.
• Growth: $199/month.
• Plus: $849/month.
• Enterprise: Custom.

User feedback: 4.6/5 (243 reviews on G2).

Advantages:

• Very easy to set up and operate.
• Built-in referral program.
• Supports timely notifications and nudges.
• Useful integrations with popular ecommerce apps.
• Helps businesses turn shoppers into repeat customers through engaging loyalty programs.

Disadvantages:

• Limited customization (widget placement, rewards logic).
• API access limited to Enterprise plan.
• Pricing can feel high for basic feature set.
• Loyalty rewards constrained by ecommerce platform.

API available: Yes. REST API and JS SDK (Enterprise plan only).
Customization: Basic personalization supported in UI. Advanced customization requires Enterprise plan + API.

12. Yotpo Loyalty & Referrals

Best for: SMB and mid-market ecommerce brands using Shopify, BigCommerce, Magento, or Salesforce Commerce Cloud.

Yotpo offers loyalty and referral functionality alongside its flagship UGC and reviews products. The loyalty module is based on the acquired Swell Rewards technology.

Pricing:

• Free plan available.
• Starter: From $15/month.
• Pro: From $169/month.
• Premium: Custom.

User feedback: 4.3/5 (237 reviews on G2).

Advantages:

• Tight integration with major ecommerce platforms.
• High-quality customer support.
• Friendly and aesthetic UI.
• Combines loyalty and referrals with UGC and reviews.
• Supports customer acquisition through referral and review features.

Disadvantages:

• Overwhelming feature set for some users.
• Loyalty is not a core product – future development is uncertain.
• Advanced features locked behind higher plans.
• Some performance impact due to external scripts.

API available: Yes. REST API and JS SDK (Enterprise required for API access).
‍Customization: Custom rewards and actions possible via API on Enterprise plans. UI modules offer limited flexibility.

13. Kangaroo Rewards

Best for: Local SMBs and smaller ecommerce/brick-and-mortar retailers.

Kangaroo Rewards is an all-in-one loyalty platform designed for SMBs. It supports loyalty, engagement, marketing automation, and gamification, with a focus on local and physical retail.

Pricing:

• Attract: $59/month.
• Keep: $99/month.
• Connect: $199/month.
• Grow: $299/month (includes API and white-label options).

User feedback: 4.5/5 (36 reviews on G2).

Advantages:

• Mobile app for in-store loyalty capture.
• Geolocation-based promo notifications.
• Built-in gamification features (contests, raffles, social sharing).
• Automated rewards and promotions accessible via POS and mobile app.
• Designed to increase foot traffic.

Disadvantages:

• Requires app download (unless on Grow plan with white-label options).
• Important features gated to higher-tier plans.
• Limited design flexibility and customization for enterprise use cases.

API available: Yes.REST API available on Grow plan.
Customization: Limited. Supports basic rewards personalization and geo-targeting.

14. Zinrelo

Best for: Mid-sized to large enterprises seeking AI-powered, multi-dimensional loyalty programs.

Zinrelo offers a comprehensive loyalty rewards platform that supports transactional, social, and behavioral loyalty. It emphasizes data-driven strategies to enhance customer engagement and customer retention.

Pricing: Custom pricing based on business needs.

User feedback: 4.5/5 (based on available reviews).

Advantages:

• Supports various loyalty dimensions (transactional, social, behavioral).
• AI-driven analytics for personalized customer experiences.
• Leverages customer behavior analytics to personalize loyalty strategies and optimize program effectiveness.
• Customizable rewards and customer engagement strategies.

Disadvantages:

• Complex setup may require technical expertise.
• Pricing may be steep for smaller businesses.
• Limited out-of-the-box integrations.

API available: Yes. Offers RESTful APIs for integration.
Customization: High. Utilizes AI and machine learning for tailored customer experiences.

15. Square Loyalty

Best for: Small to medium-sized businesses using Square POS.

Square Loyalty integrates seamlessly with Square’s point of sale (POS) system, enabling real-time loyalty management. This integration allows businesses to automate rewards, promotions, and personalized customer experiences directly at the checkout, ensuring efficient data capture and enhancing the effectiveness of their loyalty programs.

Pricing:

• Up to 500 loyalty visits: $45/month per location.
• 501–1,500 loyalty visits: $75/month per location.
• 1,501–10,000 loyalty visits: $105/month per location.
• Over 10,000 loyalty visits: Custom pricing.

User feedback: 4.6/5 (based on available reviews).

Advantages:

• Easy integration with Square POS.
• User-friendly interface for both staff and customers.
• Real-time tracking of customer rewards.

Disadvantages:

• Limited to businesses using Square POS.
• Basic loyalty features compared to specialized platforms.
• Customization options are somewhat limited.

API available: Yes, available for developers to customize integrations.
Customization: Moderate, allows for basic customization of loyalty programs.

16. Influitive

Best for: B2B companies focusing on customer advocacy and engagement.

Influitive is a customer advocacy platform that enables businesses to engage customers through personalized challenges, discussions, and rewards, turning them into brand advocates.

Pricing: Starts at $1,499/month.
User feedback: 4.4/5 (based on available reviews).

Advantages:

• Robust tools for building customer advocacy programs.
• Gamified experiences to increase customer engagement.
• Comprehensive analytics and reporting features.
• Supports the entire customer journey through advocacy and engagement programs.

Disadvantages:

• High starting price may be prohibitive for small businesses.
• Steeper learning curve for setting up campaigns.
• Limited to advocacy-focused loyalty strategies.

API available: Yes, offers APIs for integration with other systems.
Customization: High, allows for tailored advocacy programs and personalized customer journeys.

Comparison of best loyalty management software for local business in 2025

17. Glue Loyalty

Best for: Small and micro businesses like cafes, salons, and local retailers.

Glue Loyalty provides an automated, white-label loyalty solution designed to help small businesses increase customer retention through personalized rewards and engagement.

Pricing:

• 1–7 members: Free.
• 8–50 members: $30/month.
• 51–100 members: $60/month.
• 101–250 members: $120/month.
• 251+ members: Custom pricing.

User feedback: 4.5/5 (based on available reviews).

Advantages:

• Affordable pricing tiers for small businesses.
• Automated customer engagement tools.
• Customizable loyalty programs with minimal setup.
• Automated rewards simplify loyalty management for small businesses, making it easy to set up and personalize promotions that can be redeemed via POS systems or tablets.

Disadvantages:

• Limited advanced features for larger enterprises.
• Fewer integrations compared to larger platforms.
• Some users report occasional glitches.

API available: Yes, offers APIs for custom integrations.
Customization: Moderate, supports customization of rewards and customer communication.

18. Fivestars

Best for: Local businesses aiming to increase customer visits and retention.

Fivestars combines a loyalty program with marketing automation, helping businesses attract and retain customers through targeted promotions and rewards.

Pricing:

• Basic plan: Free.
• Premium plan: Up to $297/month.

User feedback: 4.3/5 (based on available reviews).

Advantages:

• Integrated marketing and loyalty platform.
• Automated customer engagement campaigns.
• Integration with marketing automation platforms for streamlined customer engagement
• User-friendly interface for staff and customers.

Disadvantages:

• Limited customization options.
• Some users report integration challenges with certain POS systems.
• Premium features locked behind higher-tier plans.

API available: Information not publicly available.
Customization: Moderate, allows for basic customization of loyalty rewards and marketing messages.

19. Loyalzoo

Best for: Independent retailers and service providers.

Loyalzoo offers a digital loyalty solution that enables small businesses to run their own loyalty or membership programs, enhancing customer retention and customer engagement.

Pricing:

• Monthly plan: $57/month per store.
• Annual plan: $47.50/month per store.

User feedback: 4.4/5 (based on available reviews).

Advantages:

• Easy setup with no special hardware required.
• Supports both loyalty and subscription models.
• Integrates with various POS systems.
• Tracks and manages customer interactions to enhance loyalty program effectiveness.

Disadvantages:

• Limited advanced features for larger businesses.
• Customization options may be limited.
• Some users report occasional syncing issues.

API available: Yes, offers APIs for integration.
Customization: Moderate, allows for customization of loyalty rewards and customer communication

20. Loyalty Gator

Best for: Businesses of all sizes requiring customizable loyalty solutions

Loyalty Gator provides a flexible loyalty platform that supports points-based rewards, referral programs, and digital punch cards, catering to various business needs.

Pricing:

• Starting at $59/month.
• Custom pricing for enterprise solutions.

User feedback: 4.5/5 (based on available reviews).

Advantages:

• Highly customizable loyalty program structures.
• No transaction fees.
• Supports both card and cardless programs.
• Access to loyalty expert support for program customization and optimization.

Disadvantages:

• User interface may feel outdated.
• Limited out-of-the-box integrations.
• Setup may require technical assistance.

API available: Yes, offers APIs for custom integrations.
Customization: High, allows for extensive customization of loyalty programs and rewards.

Let's launch a loyalty program!

Enough of browsing through the list – I hope that you managed to find two or three loyalty software worth at least trying out in this article. Now it's time to dive into the free trial (if available) of one of those and see if the chosen software is capable of everything you need it to.

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