How Vodafone Portugal reduced time to market by using Voucherify?

Lorem ipsum

Get inspiration to grow

Stay up to date with the latest marketing, sales and services tips and news from Voucherify.

Subscribe via email

Understanding API-Based Platforms: A Guide For Product Managers

How to build the right digital product? Data-driven approach, API -based platforms - the key to the right platform strategy. API-based platforms basics explained.

Mike Sędzielewski

February 1, 2019

min read

Understanding API-Based Platforms: A Guide For Product Managers

API-based solutions are becoming a critical building block of modern digital products. What are they? How can they impact your design process? Finally, how to evaluate them without bothering your software team?

Read our recent article on Smashing Magazine https://www.smashingmagazine.com/2019/01/api-based-platforms-product-managers

This post is a part of a series of posts intended for marketers who want to understand technology better.

{{CTA}}
Become a better marketer

Explore 200 OK

Achieve Your Business Goals With Personalized Promotions

Learn the top benefits of discounting.
Find inspiration for your next coupon campaign.
See the dos and dont's of coupon marketing.

Read the Ebook

The benefits of API-first approach for promotions and loyalty programs

Learn how API-first platforms work.
See how international brand supercharged their promotions with API-first loyalty program.
Read how digital teams can benefit from API-first solutions.

Read the Ebook

Learn how Voucherify can help you leverage marketing psychology for more engaging promotions.

Learn what are the most popular marketing psychology tricks.
See examples of how other brands leverage psychology to increase sales.

Read the Ebook

Explore 10 Coupon Campaign Setups in Voucherify

Find inspiration for your next promotional campaign.
Learn the most popular coupon campaign setups.
See how to recreate the campaigns step-by-step in Voucherify.

Read the White Paper

API

marketing technology

Tech classes

Written by

Mike Sędzielewski

Co-founder of Voucherify and rspective. Fan of API-solutions for marketing automation and headless approach in digital marketing and sales. In private, he enjoys reportage and everything non-fiction.