Voucherify recognized in the 2025 Gartner® Market Guide for Loyalty Program Vendors

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2025-05-21 12:00 am

2025-03-14 12:00 am

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2025-09-29 12:00 am

The Promotion Engine Shopify was missing

Most apps give you discount codes. Some let you color in a template. That’s their ceiling. Voucherify is different. It’s an API-first Promotions & Loyalty Engine built for Shopify Plus and Shopify Enterprise brands that need more than quick-fix plugins.

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Available on Shopify Plus & Enterprise

Works with Shopify Headless

Visual of Shopify discount stacking and checkout view

Visual of discount management in Shopify and promotion visual

Great for starters but painful for scalers

Shopify’s native tools and plugins are fine when you’re small. But once you’re scaling,
they turn into roadblocks instead of building blocks.

Limited by design

Shopify’s discount engine was built for simplicity, not scale. Fine for a weekend sale, but not for complex stacking rules, loyalty tiers, or multi-site campaigns.

Plugins don’t keep up

Quick fixes might work at first, but plugins aren’t built for enterprise. They break under pressure, add bloat, and leave your team patching holes.

Enterprise overkill

On the flip side, big enterprise systems bring heavyweight complexity and pricing you don’t need. You’re stuck choosing between too little and too much.

Painless Shopify integration with Omnivy

Omnivy is our accelerator partner that helps Shopify Plus and Enterprise brands get Voucherify live faster, cutting months off integration time and reducing complexity, so you can focus on loyalty and promotions, not plumbing.

The only loyalty-focused integrator for Shopify Plus and Enterprise, 15+ years’ experience.
Pre-built Shopify connectors cut delivery from months to weeks and cuts integration costs by 50–70%.
Syncs promos, loyalty, coupons, and data across Shopify, POS, CDPs, and MarTech.
Full implementation scope: strategy, integration, training, go-live.

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Visual of Voucherify and Shopify connector

No prefab pop-ups.
Just a loyalty engine that fits Shopify.

Your frontend, your loyalty experience

With Voucherify, the journey looks exactly how you want it to look. Finally, a Shopify loyalty program that feels like your brand, not a plugin. Custom and white-labeled – whether it's points, VIP tiers, or wallets. And because it’s API-first, it drops straight into your stack.

Targeting that goes way past "happy birthday"

Most Shopify loyalty vendors promise “flexibility.” Then give you a birthday discount. With Voucherify, you can reward anything: purchases, reviews, referrals, donations, milestones. Even double points for boots bought on a rainy Tuesday in Toronto and a five-star review within 48 hours. That’s real flexibility.

Offer rewards via POS, online, or in-app

Web, mobile app, in-store, marketplace. Loyalty that actually follows your customers wherever they shop. Not just another tab in Shopify. Not locked to checkout. With Voucherify, one engine powers it all, so customers can discover and fall in love with your brand across every channel.

Mock of a Voucherify Validation Rules Builder for promotion targeting

Shopify promotions plugins can’t handle

Dynamic formulas, advanced discount effects, complex BOGOs. Voucherify brings the most advanced promotions to Shopify Plus and Enterprise. After 10+ years, we’ve seen it all. Whatever promo idea you dream up, Shopify can now handle it.

Loyalty for Shopify that actually scales

Run loyalty across regions, stores, and brands, all from one place. No hacks. No duplicate Shopify admin boards. Just clean filtering, powerful search, and exportable results that give you control, even in the most complex setups.

30+ ways to reward, all in one engine

Forget juggling plugins. Shopify Plus and Enterprise merchants get 30+ incentive tools in one platform: personalized, behavior-driven promotions, gamified rewards, referrals, vouchers, and multi-market loyalty programs.

See every move your customers make

Track and optimize Shopify loyalty programs with full visibility. Search, segment, and analyze user behavior in real time. Whether through the dashboard or the API, you always know what’s working and what isn’t.

Visual showing fair, usage based pricing of Voucherify

Pay for API calls, not for orders

Voucherify gives you the kind of support you’d expect from an enterprise platform, without the hidden fees. Instead of billing by orders or members, we keep it simple: you only pay for what costs us, API calls.

Visual showing ecommerce fraud prevention

Lightning-fast at checkout Shopify deals

Promotions and loyalty apply instantly at Shopify checkout: 30–60 ms response times and 99.9% uptime. No slowdowns, no hacks, no broken journeys. Just Shopify promotions that run as fast as your brand.

More than another
Shopify app

Most Shopify “apps” will happily take your card, lock you into a free trial you forgot to cancel, and hit you with canned responses when you ask for help.

Voucherify brings the support that Shopify brands expect, but without the enterprise price tag. No vendor queues or ghosting. Because this isn’t about stacking yet another plugin in your Shopify dashboard. It’s about building something that lasts.

Aside from providing functionality that we 100% require, the support we've received during our journey has been exemplary. Their API docs are excellent (and versioned) so finding and adding new functionality is straightforward.

VP of Enginnering

Wellness, <50M USD

Voucherify was a key lever for our brand as we expanded operations across countries. The tool allows us to easily offer targeted promotions to different markers and segments, while also safeguarding against fraud & abuse.

Senior Manager

Travel & Hospitality, 50M - 250M USD

Voucherify team is super responsive, easy to reach and helpful when we need support. They supported us and we know we can count on them, especially for Black Friday, a period that is critical for ecommerce business.

Engineering Manager

Retail, <50M USD

We've been using the product for over 3 years with no issues of performance or downtime.

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CTO

Healthcare, 50M - 250M USD

FAQs for Voucherify and Shopify

How is Voucherify different from Shopify’s built-in discounts or loyalty apps?

Shopify’s native tools are great for running a clearance sale or a basic points program. But once you need stacking rules, regional programs, wallets, or behavior-based offers, you hit the ceiling fast. Voucherify is an advanced Promotions and Loyalty engine, API-first, omnichannel, enterprise-grade, that does what Shopify alone or plugins can’t.

Can I design my own loyalty experience, or am I stuck with templates?

You’re in full control. Voucherify runs in the background as the engine, while you design the journey. No prefab pop-ups, no cookie-cutter widgets. You own the front end, we handle the logic so your loyalty program looks and feels like your brand, not someone else’s.

How complex can my Shopify promotions get?

As complex as you like. Dynamic formulas, multi-condition discounts, advanced BOGOs, referrals, even “double points for rain boots bought in Toronto on a Tuesday.” If you can imagine it, Voucherify can power it, all applied instantly at Shopify checkout.

Will Voucherify add tech headaches for my dev team?

Not at all. Voucherify is API-first with clean docs and SDKs, plus webhook support that keeps systems in sync without hacks. And with Omnivy’s accelerator for Shopify Plus and Enterprise, integration goes live in weeks, not months, saving your dev team from endless workarounds.

What does the Omnivy Accelerator cost?

Pricing is tailored to your needs, but here’s what you get in return: projects that usually take 6–8 months get done in 1 to 4 weeks. That’s up to 90% less development time, fewer integration headaches, and a faster path to ROI. For a customized estimate, just reach out.

Get the most advanced
promo engine for Shopify