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Evolve loyalty programs with adaptive rules

Most loyalty programs fail quietly. They hand out points, hope for repeat purchases, and then wonder why nothing changes. This tour shows how Voucherify makes your loyalty logic flexible and testable.

Most loyalty platforms give you a points system and call it done. Voucherify gives you a loyalty engine: multi-currency wallets, granular earning logic, tier structures with real depth, and point lifecycle controls that prevent margin leaks before they start.


What's in the tour?


  • Run multiple point currencies in one program: Set up separate wallets with independent earning, expiration, and spending rules.
  • Earn per wallet, not per program: Assign different earning multipliers by product, channel, tier, or time window to specific wallets.
  • Control point expiration at the wallet level: Choose rolling, calendar-based, or sliding window models per currency.
  • Hold points until the transaction is final: Pending points activate on delivery, payment clearance, or any custom trigger.
  • Build tiers on spend, events, or balance: Calculate tier placement using monetary value, event count, or cumulative points.
  • Override earning and spending rules by tier: Give Gold members 3x earning or VIP members better redemption rates, natively.
  • Set downgrade logic that actually works: Define evaluation periods, grace windows, and drop behavior per tier.
  • Let members pay with points using custom formulas: Configure exchange rates, min/max thresholds, and tier-based redemption math.
  • Pool points across households or teams: Share a single balance across members with configurable permissions and visibility.

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