Fall Product Update: MCP, Shopify Plus & deeper control ahead of BFCM
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2025-09-24 12:00 am
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Loyalty logic

Most loyalty programs fail quietly. They hand out points, hope for repeat purchases, and then wonder why nothing changes. This tour shows how to evolve rules, adjust formulas, and refine progression logic.

Most loyalty programs look great on paper but fall apart in the real world because they never evolve. Voucherify flips that by making every part of your loyalty logic adjustable on the fly. You can test new earn rules, introduce dynamic formulas and refine tiers.


What's in the tour?


  • Earning rules: Award points for purchases or any custom event. Add validation rules to control when and how points are granted.
  • Time-based point logic: Configure enrollment windows, earning periods, and expirations.
  • Dynamic point formulas: Calculate rewards based on cart value, customer tier, or metadata. Run tests to find what drives repeat spend.
  • Pending points: Delay point activation until actions are verified, reducing fraud and gamification abuse.
  • Promotional earning rules: Launch double points events or time-limited bonuses to boost activity when it matters.
  • Loyalty progression: Set up tier structures with custom benefits, rules, and auto-expiry logic based on balance or time.
  • Rewards: Let customers redeem points for discounts, products, perks, or pay-with-points options.
  • Notifications: Automate alerts for earned, pending, or expiring points to keep engagement high.
  • Campaign control: Monitor loyalty performance live, edit campaigns on the fly, and A/B test program variants.

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Are you optimizing your incentives or just running them?